2 min read
Why Using Real-Time Data is Crucial for Successful Dealership Marketing
In today's highly competitive automotive industry, successful dealerships should leverage real-time data more than ever to make critical marketing...
Digital Marketing (3)
3 min read
The Importance of Data-Driven Marketing for Automotive Dealers
In a previous blog, we’ve examined the rise of artificial intelligence (AI) in digital marketing for dealerships. But it’s time to look at...
3 min read
AI and the Evolution of Dealership Marketing
Digital advertising has been on the rise for many years and is now amplified by the evolution of AI-driven advertising tools. The COVID-19 pandemic...
2 min read
Passenger Cars on the Rise: Are Economic Factors Pushing Younger Customers Away from Expensive SUVs?
Are cars making a comeback?
2 min read
Auto Dealers Who Dismiss GenZ Will Miss Out on a Potentially Profitable Customer
A trend developing among GenZ drivers could prove to be a concern to auto dealers. This customer base, (born between 1996-2007) seems less interested...