3 min read

How AI is Improving Dealership Marketing

How AI is Improving Dealership Marketing

Artificial intelligence has revolutionized how businesses operate, with automotive dealerships being no exception. In the past, dealership marketing & sales relied on hit-or-miss methods, but the emergence of AI greatly benefits dealers due to its utilization of complex and accurate data.

 

Imagine a system that seamlessly identifies and prioritizes which vehicles need promotion, then automatically creates and delivers ads for those vehicles to Meta, Google, YouTube and beyond, designed to reach customers interested in that car and showing buying intent. And, when the sale is completed, the system smartly turns off the ad related to that vehicle. This is the beauty and intelligence of AI-driven solutions (like MarketAI). It’s no wonder that more dealerships are replacing traditional methods for advertising, customer service, and operations. Dealerships must embrace AI throughout the entire sales process, from identifying VINs in need of assistance to targeting the right shoppers, all executed in a smart and automated manner, ensuring maximum efficiency and effectiveness. As more sales shift online and automakers consider direct-to-consumer models, AI tools are essential for dealerships to meet their advertising and sales goals. 

 

Challenges in Traditional Dealership Marketing

Auto dealers (past and present) employ various tactics to attract business, from catchy jingles to tent sales. Still, these methods must be revised for the digital age. Traditional marketing channels like print, radio, and television advertising are losing their efficacy, and newer techniques such as pay-per-click (PPC) advertising can be costly. Among these advertising options, dealers must navigate limited targeting capabilities, high costs, and difficulty accurately tracking campaign effectiveness. The long lead times required for planning and execution hinder a dealer’s agility in responding to market changes. Additionally, reaching specific geographic areas or niche markets can be limited, and standing out from competitors can prove difficult. Dealerships need to adopt AI-driven solutions to address these challenges.

 

Benefit of Using AI in Dealership Marketing

Automotive dealerships are embracing the power of AI to revolutionize their marketing strategies, playing a crucial role in shaping the future of automotive marketing. The best digital marketing solutions for dealerships offer precision targeting, improved tracking, personalized messaging, and greater agility in marketing campaigns. By investing in targeted and cost-effective marketing solutions, dealerships can maximize their return on investment and secure a sustainable competitive advantage in the automotive market. Dealers can leverage AI through personalized targeting and ad campaigns, analyzing vast consumer data to identify specific preferences and behaviors for highly targeted advertising. With almost every auto shopping journey that begins online (as most do) customers leave behind a digital trail of information. This "left-behind" data can then be used to re-target the potential customer with ads for that same type of vehicle wherever they go online, including social media. This is a simple example of the useful nature of using AI and data in dealership marketing.

Another noteworthy benefit of using AI and machine learning is lower costs overall. Because many AI solutions operate in the cloud, dealerships do not have to acquire and maintain expensive hardware and therefore, reduce their costs for licensing fees, on-site upkeep, IT personnel, and the space and resources needed for things like server rooms and supply units. And, if dealerships are working with a solution that incorporates real-time data, the dealer is now able to collect, process, or deploy to make immediate, well-informed business decisions. AI empowers automotive marketers to deliver highly personalized experiences, optimize campaigns, and drive business growth in the dynamic automotive industry.

ZeroSum's Expertise in Dealership Marketing Solutions

ZeroSum's MarketAI is revolutionizing dealership marketing by harnessing AI and machine learning to personalize campaigns for every vehicle on the dealer's lot, prioritizing VINs to boost turn rates. By leveraging real-time data metrics like turn rates and market share, MarketAI ensures efficient marketing strategies, maximizing ROI. This data-driven approach reflects ZeroSum's deep understanding of the auto industry, allowing for precise targeting of in-market shoppers and ad spend optimization. Moreover, MarketAI offers a consistent reference point for real-time market share and competitor pricing measurements, providing dealerships with invaluable insights into the evolving market landscape. As technology evolves and customer touch points multiply, matching current inventory to in-market shoppers using real-time data becomes essential for dealer success. ZeroSum leads the industry in digital marketing solutions and incorporating AI, continually adapting to the evolving online and social landscape. As the automotive industry shifts towards AI-driven strategies, dealerships must embrace AI and machine learning to engage with today's consumers effectively. MarketAI from ZeroSum equips dealerships with the tools to optimize marketing strategies, driving business growth in the digital age.

MarketAIAcctOverview

Account Overview from MarketAI


Unparalleled Optimization

The significance of AI-driven marketing adoption by the modern dealership cannot be overstated. From personalized campaigns to real-time data analysis, AI-driven solutions like ZeroSum's MarketAI can offer dealerships unparalleled opportunities to optimize their marketing efforts and drive business growth. ZeroSum's innovative solution encapsulates AI's transformative role in dealership marketing.

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