3 min read
How Answer Engine Optimization (AEO) Helps Dealers Show Up in AI Search Results
Your potential customers aren't typing "best Toyota dealer near me" into Google anymore. They're asking ChatGPT, "Which dealerships in my area have...
Artificial Intelligence
2 min read
How Can AI Help Dealers Sell More Cars?
Dealers are drowning in AI buzzwords. Every marketing vendor claims to use "AI-powered this" and "machine learning that." At ZeroSum, we use AI to...
3 min read
Debunking Common Misconceptions About AI in Automotive Marketing
Artificial intelligence has become a buzzword that nearly every automotive marketing vendor claims to offer. Yet as the technology evolves,...
3 min read
AI Search for Auto Dealers: New SEO Strategies
Search engines now display generative AI snippets at the top of search results pages. What does this mean for vehicle dealers, and how can you better...
3 min read
The Importance of SEO for Car Dealerships
With over 90% of consumers researching vehicles online before making a purchase, Search Engine Optimization (SEO) has become essential for...