Solutions | Google® Search Marketing Ads

Automotive PPC (pay-per-click) search engine marketing built for the modern day dealer


Benefit from an automotive dynamic search strategy that drives traffic to your current inventory in real time and show up for in-market shoppers where it matters the most.


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Automotive PPC helps you own your search space by showing up for the right keywords and the right customers


Drive Quality Traffic Directly to Your VDPs

Your search ads only show up for in-market shoppers within your market. This focuses your budget on only local customers that are looking for a car right now.


Increase Your Market Share

Steal buyers from the competition
by using inventory-based marketing that catches shoppers' eyes and drives them to your website.


Optimize Your ROI

Efficient marketing drives better, more transparent results for a lower cost. The perfect blend of human and AI capabilities ensures your campaign is set up to succeed with maximum efficiency.

See how it works with a MarketAI Specialist


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Features included with every campaign:


Customized + optimized creative automation

MarketAI Search creates and runs custom ads to fit each vehicle on your lot by providing important attributes like the number in stock and the lowest listed price for a certain make and model. 

search ad example

Inventory-Driven Search Ads

With MarketAI tech, our search product dynamically adjusts keywords and bids to reflect the vehicles that are in your inventory each day. With these adjustments, there is no wasted spend on vehicles that you already sold. 


VIN-Level Reporting

Like our whole suite of marketing solutions, MarketAI Search results can be viewed at any time, down to the VIN level.


More solutions from ZeroSum tailored to your inventory, brand, store, and customers

OTT/CTV Video Ads

Deliver simple, effective, inventory-driven, dynamic videos right to your shoppers on their favorite streaming platforms. 

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Social Media Ads

Show inventory-based social ads of cars you have in stock directly to consumers on their social networks.

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Digital Display Ads

Keep your ads up to date and in front of potential customers looking for the same or similar cars on your lot.

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Google Vehicle Ads

Target shoppers looking for cars you have available, and place your live inventory feed at the top of their Google's search results pages.

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Search Engine Marketing

Create dynamic search ads that use compelling ad copy to eliminate wasted ad spend and drive more traffic directly to your website.

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Data and Intelligence

With first-party audience data, the largest database of active VINs, and real-time market insights, we understand the industry in a way that no one else can.

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Ready to get started?

Schedule a time, and one of our MarketAI specialists will guide you through a 15-minute demo over Zoom. Get an inside look at your competitive landscape and MarketAI's best features.


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