3 min read
4 Ways to Use Vehicle Dealership Software to Streamline Your Operations
From keeping track of customers and employees to your running your website and ads, if you’re an auto dealer, you have...
ZeroSum focuses our Search Engine Marketing (SEM) strategy on two important concepts. First, an impression is free meaning not every impression needs to be in the #1 spot to be effective because it can still boost brand recognition. Second, the best clicks will be from people looking to buy a vehicle that you have on your lot. There’s no use in paying for a click on a vehicle you sold three weeks ago.
The best part? All of this comes without a management fee.
MarketAI Search creates custom ad copy to fit each vehicle on your lot by providing important attributes like the number in stock and the lowest listed price for a certain make and model.
With MarketAI tech, our search product dynamically adjusts keywords and bids to reflect the vehicles that are on your inventory each day. With these adjustments, there is no wasted spend on vehicles that you already sold.
Like our whole suite of marketing solutions, MarketAI Search reporting can be viewed at any time within the MarketAI platform.
With millions of searches happening each day, it's important to make sure that you're showing up for the right keywords. Don't waste money paying for clicks to an empty landing page. Our dynamic search campaigns bid on what matters - the inventory that sits on your lot today.
Inventory-based creative updates automatically to make sure you’re only delivering impressions on vehicles that you have in stock. LEARN MORE >
Inventory-based display that puts traditional static ads to shame. LEARN MORE >
Dynamic video advertising that targets shoppers with your current inventory. LEARN MORE >
Aug 12, 2022 by ZeroSum
From keeping track of customers and employees to your running your website and ads, if you’re an auto dealer, you have...
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