3 min read
How to Sell More Cars Using Social Media in a Low Inventory Market
With new vehicles in short supply, it is crucial to turn cars more quickly to receive more inventory from your...
Show Up When It Matters
ZeroSum focuses our Search Engine Marketing (SEM) strategy on two important concepts. First, an impression is free meaning not every impression needs to be in the #1 spot to be effective because it can still boost brand recognition. Second, the best clicks will be from people looking to buy a vehicle that you have on your lot. There’s no use in paying for a click on a vehicle you sold three weeks ago.
- MarketAI Search uses these concepts to inform its campaigns by using real-time keyword level automation to bid on the vehicles you have on your lot.
- These constant adjustments eliminate wasted spend by ensuring that your dynamic search campaigns are always up-to-date.
- That same inventory data is also used to create compelling ad copy that draws in buyers by showing inventory attributes like number in stock or the lowest price offered.
The best part? All of this comes without a management fee.
Custom Curated Ad Copy
MarketAI Search creates custom ad copy to fit each vehicle on your lot by providing important attributes like the number in stock and the lowest listed price for a certain make and model.
Inventory Driven Search Ads
With MarketAI tech, our search product dynamically adjusts keywords and bids to reflect the vehicles that are on your inventory each day. With these adjustments, there is no wasted spend on vehicles that you already sold.
Transparent Reporting
Like our whole suite of marketing solutions, MarketAI Search reporting can be viewed at any time within the MarketAI platform.
Own Your Search Space
With millions of searches happening each day, it's important to make sure that you're showing up for the right keywords. Don't waste money paying for clicks to an empty landing page. Our dynamic search campaigns bid on what matters - the inventory that sits on your lot today.
