9 min read
ZeroSum Market First Report: May 2022 Automotive Inventory Data and Sales Forecasts
The ZeroSum Market First Report is the automotive industry’s first source to predict month-end vehicle movement,...
ZeroSum focuses our Search Engine Marketing (SEM) strategy on two important concepts. First, an impression is free meaning not every impression needs to be in the #1 spot to be effective because it can still boost brand recognition. Second, the best clicks will be from people looking to buy a vehicle that you have on your lot. There’s no use in paying for a click on a vehicle you sold three weeks ago.
The best part? All of this comes without a management fee.
MarketAI Search creates custom ad copy to fit each vehicle on your lot by providing important attributes like the number in stock and the lowest listed price for a certain make and model.
With MarketAI tech, our search product dynamically adjusts keywords and bids to reflect the vehicles that are on your inventory each day. With these adjustments, there is no wasted spend on vehicles that you already sold.
Like our whole suite of marketing solutions, MarketAI Search reporting can be viewed at any time within the MarketAI platform.
Inventory-based creative updates automatically to make sure you’re only delivering impressions on vehicles that you have in stock. LEARN MORE >
Inventory-based display that puts traditional static ads to shame. LEARN MORE >
Dynamic video advertising that targets shoppers with your current inventory. LEARN MORE >
May 25, 2022 by ZeroSum
The ZeroSum Market First Report is the automotive industry’s first source to predict month-end vehicle movement,...
May 20, 2022 by ZeroSum
May 13, 2022 by ZeroSum
Earlier this year, we saw extremely high levels of demand for used cars, continued inventory shortages, and rising...