Use the latest technology available that dynamically adjusts creative and ad spend based on real-time data.
We provide everything you need to succeed in today's highly competitive automotive paid media environment.
Our propriety software, MarketAI®, uses real-time data to dynamically adjust your creative and spend distribution, increasing lead volume and turn rate for new and used cars.
And it's all 100% trackable at the VIN level.
See how one dealership is using ZeroSum’s ground-breaking technology to gain valuable market insights to inform their daily business strategy and amplify their sales.
Our MarketAI platform uses real-time data to dynamically adjust your creative and spend distribution, increasing performance, and eliminating wasted ad spend on inventory may have already been sold. Our technology allows you to spend money where you need it the most, and only when you need it.
Easy-to-understand, accurate and meaningful key performance indicators that measure every aspect of your ads so managers will never be surprised by cost overruns, poor inventory performance, or missed opportunities.
Automated, inventory-based, omni-channel video, ad creative, and copy for social, display, video, google vehicle ads (shopping) & search.
Running a dealership is tough—even more so when you've got to increase sales in addition to figuring out which lead source is actually working.
MarketAI isn't just cutting-edge software for smarter marketing; it's your virtual marketing agency.
We’ve got marketing covered. We allow you to do what you do best---focus on your business instead of spending hours dealing with paid media marketing. MarketAI runs constantly and uses revolutionary artificial intelligence to optimize every single one of your marketing decisions.
Not only does it free up more time for you, but it also increases your ROI thanks to higher engagement rates and higher conversions.
Make smarter, better, and faster marketing decisions with ZeroSum — the only solution you need to drive measurable sales results.
For the first time ever, you can now eliminate wasted spend by using real-time supply and demand of your available inventory on your lot.
Dynamic & inventory-based - no more bidding on keywords for inventory that you already sold.
Display that puts traditional static ads to shame.
Dynamic video marketing that targets shoppers with your current inventory.
Creative updates automatically to make sure you’re only delivering impressions on vehicles you have in stock.
Merge vast amounts of data and cutting-edge technology to inform and optimize your marketing creatives.
The unmatched transparency provided within the platform shows a clear connection of ad spend to sales in an easily digestible format.
24/7 automated marketing campaign optimizations driven by machine learning and our proprietary algorithms.
First-party audience data built from years of analysis
Daily tracking of all new and used vehicles listed for sale nationwide
Real-time marketshare, competitor insights, turn rate, and more
Like every other auto dealer, our inventory tanked over the last six months. Despite those challenges, ZeroSum helped us increase our sales velocity by 4x. Now we are the market leader.
We use ZeroSum at over 20 of our locations, and even though each store is different, ZeroSum has consistently delivered effective marketing solutions that fit all of our needs.
Check out our most popular blog posts.
The ZeroSum Market First Report is the automotive industry’s first source to predict month-end vehicle movement,...