Expand Your Reach
Tap into a massive audience of active shoppers within their favorite social media platforms.
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Create Ads That Resonate With Each Shopper
Dynamic, inventory-based ads tailored to each individual allow you to drive the most qualified buyers to your website.
Know Exactly Where Your Sales Come From
Among other key metrics, your dashboard shows you how many cars were sold by ZeroSum, so you always know your campaigns are working.
Dynamically adjusted, inventory-based ads
The MarketAI platform finds real shoppers in your market and delivers them relevant ads built from the vehicles on your lot. These ads dynamically adjust to provide the best ad creative for each individual shopper, 24/7. This effectively prospects new customers while also reengaging abandoned shoppers, drawing their eyes back to the vehicle that first piqued their interest.
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4 Million+ active shopper audience
Our first-party data is refreshed daily and contains 4 million+ active shoppers. These shoppers have already shown buying intent, and are the most likely to make a purchase within the next 15 days.
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Precision targeting
MarketAI knows which shoppers are looking for which vehicles. With this information, the platform directly targets shoppers with vehicles that they are interested in and cars that you have in stock. This highly accurate targeting results in more VDPs, more shoppers, and higher conversion rates for your dealership.
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Real-time analytics and transparent reporting
The MarketAI platform is meant for auto dealers on the go. Decisions need to be made fast and they need to be smart. The data in the MarketAI platform informs your intelligent, dynamic social campaigns while also providing key insights into store performance.
OTT/CTV Video Ads
Deliver simple, effective, inventory-driven, dynamic videos right to your shoppers on their favorite streaming platforms.
Social Media Ads
Show inventory-based social ads of cars you have in stock directly to consumers on their social networks.
Digital Display Ads
Keep your ads up to date and in front of potential customers looking for the same or similar cars on your lot.
Google Vehicle Ads
Target shoppers looking for cars you have available, and place your live inventory feed at the top of their Google's search results pages.
Search Engine Marketing
Create dynamic search ads that use compelling ad copy to eliminate wasted ad spend and drive more traffic directly to your website.
Data and Intelligence
With first-party audience data, the largest database of active VINs, and real-time market insights, we understand the industry in a way that no one else can.