2 min read
ZeroSum’s Round Up: Essential Automotive Industry Reading September 2022
The ZeroSum Round Up is a collection of articles, reports, and other information that ZeroSum believes is useful to...
Right vehicle. Right people. Right time.
Today’s digital landscape offers countless ways to share your message. The last thing you want to do is spend valuable dollars screaming into an empty void. But that’s exactly what happens when social ads aren’t targeted to the right audience.
- MarketAI eliminates that problem, dynamically adjusting ad creative, spend and delivery using proprietary algorithms to make the most impact possible with each impression served.
- ZeroSum’s social ads are delivered to our first-party active shopper audience built to include only people looking to buy within the next 15 days. This small window guarantees that you’re putting your dollars into qualified buyers.
- You can even see the impact on your business for yourself inside of MarketAI thanks to features like real-time market share and sales goal pacing which can be paired with the transparent marketing solutions reporting also offered within the platform.
.jpg?width=1080&height=1080&name=OTTCTV_AD_SOC_MEDIA_CR_104_V4%20(1).jpg)
Dynamic Inventory Ads
MarketAI Social dynamically adjusts to provide the best ad creative for each individual shopper. 24/7. Plus, it only shows the vehicles that you have on your lot at that very moment. That means no wasted spend on vehicles you've already sold.
Active Shopper Audience
Our proprietary audience is constantly refreshed and filled with only people looking to buy within the next 14 days. Each impression delivered will be to a qualified buyer who is much more likely to convert.
Transparent Reporting
With the MarketAI dashboard, you'll always be able to see how your ads are performing.
Always Have the Data You Need
The MarketAI platform is meant for auto dealers on the go. Decisions need to be made fast and they need to be smart. The data in the MarketAI platform informs our intelligent, dynamic social campaigns while also providing key insights into store performance.
4 Million+ Active Shoppers
Third-party audiences waste your time and money. Our first-party data is refreshed daily and offers 4 million+ active shoppers.
The MarketAI platform finds real shoppers in your market and delivers them relevant ads built from the vehicles on your lot. This effectively prospects new customers while also reengaging abandoned shoppers, drawing their eyes back to the vehicle that first peaked their interest.
