ZeroSum | Tariff Resource Center

Turn market disruption into your competitive advantage

Stay informed of rapid industry changes and ensure you're positioned to capitalize on emerging opportunities with solutions designed to help you target ready-to-buy shoppers and align your ad spend to your VIN-level availability. 

 

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We are monitoring market dynamics to ensure that dealers are properly pricing, promoting and positioning their vehicles to succeed in this volatile market.

 

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See the effect changing market conditions are having on the auto industry in our latest report

Weekly updates on Vehicle Movement and Average Marketed Price

Average Marketed Price June 12
Average Marketed Price
Average Vehicle Movement June 12
Average Vehicle Movement

Get a customized tariff response strategy for your specific inventory position

 

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More solutions from ZeroSum tailored to your inventory, brand, store, and customers

OTT/CTV Video Ads

Deliver simple, effective, inventory-driven, dynamic videos right to your shoppers on their favorite streaming platforms. 

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Social Media Ads

Show inventory-based social ads of cars you have in stock directly to consumers on their social networks.


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Digital Display Ads

Keep your ads up to date and in front of potential customers looking for the same or similar cars on your lot.


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Google Vehicle Ads

Target shoppers looking for cars you have available, and place your live inventory feed at the top of their Google's search results pages.


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Search Engine Marketing

Create dynamic search ads that use compelling ad copy to eliminate wasted ad spend and drive more traffic directly to your website.


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Data and Intelligence

With first-party audience data, the largest database of active VINs, and real-time market insights, we understand the industry in a way that no one else can.

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Ready to get started?

Schedule a time, and one of our MarketAI specialists will guide you through a 15-minute demo over Zoom. Get an inside look at your competitive landscape and MarketAI's best features.

 

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Read Our Latest Resources

Learn about the latest trends, insights, research on automotive marketing, and more!

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Used Car Market Trends: Rising Demand Creates New Profit Opportunity

While everyone's focused on rising new car prices and tariff headlines, a quieter shift is happening for used cars...
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How Simplifying Your VDP Can Increase Conversions

Would you rather have 12 confusing options or 3 clear paths to buying a vehicle? For many dealerships, the answer seems...
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Debunking Common Misconceptions About AI in Automotive Marketing

Artificial intelligence has become a buzzword that nearly every automotive marketing vendor claims to offer. Yet as the...