OTT/CTV Video Built for Car Dealers & Automotive Marketers
For the first time, market the right vehicle to the right person with high quality video. Our cutting-edge technology allows you to reach active, in-market auto buyers on premium streaming services like Roku, Pluto, Discovery Channel, Hulu, HGTV and ESPN using Connected TVs (CTV) and other streaming services with over-the-top (OTT) video advertising.
How It Works
High Performance Automotive Video without High Production Costs
LIVE INVENTORY INTEGRATION
The Auto-Stream platform integrates live inventory to create, target, and deliver VIN-specific ads seamlessly.
ACTIVE SHOPPER AUDIENCE
We target active auto buyers who've showed purchase-intent in the last 14-days and deploy them VDPs.
SPEED TO MARKET
Get up and running in less than 24 hours.
LOWER PRODUCTION COSTS
Auto-Stream uses AI to build individual commercials for each VIN, keeping production costs low.
PROFESSIONAL VIDEO ADS
Auto-Stream creates high-quality video ads complete with professional-sounding voiceovers and integrated OEM brand standards.
ACCOUNTABILITY
Auto-Stream provides what no one else can–VIN-level attribution for video.
ZeroSum's Auto-Stream platform creates beautiful, effective ads for every vehicle on your lot–instantly.
Accountability is everything.
Our OTT metrics beat the competition every time.
VIN-Level & OTT Attribution
Know exactly which VINs are selling because of OTT.
Video Completion Rate
You can expect completion rates at 98% or above.
Ad Frequency
Your ad will be seen 4-5x by targeted Active Shoppers.
Cost per Completed View
ZeroSum dealers see $.03 or less – that's 40% less than the competition.
VIN-level Targeting
The Auto-Stream platform collects billions of data points to identify and match an Active Shopper (a person who has proven through activity that they are in the market to purchase a vehicle in the next 2 weeks) with the type of vehicle they are interested in that is on your dealerships’ lots right now. We have the largest database of inventory paired with our own first-party data that we match against 4.5 million active shoppers.
Live Reporting Dashboard
See real-time attribution and performance for your campaign, including turn rate, VDP views, conversion, competitor performance and more.
Simplified Production
Uses artificial intelligence (AI) to create beautiful video commercials in seconds. The AI pulls in individual VINs photos, pricing, brand guidelines, dealer contact information and a professional AI voiceover.
Ease of Use
The platform does the complex work. All you need to have is a URL, logo and geo to get started. Auto-Stream can even recommend a budget based on current supply and demand.
Like every other auto dealer, our inventory tanked over the last six months. Despite those challenges, ZeroSum helped us increase our sales velocity by 4x. Now we are the market leader.
Shawn J Hanlon
New Hampshire Locations at DCD Automotive
We use ZeroSum at over 20 of our locations, and even though each store is different, ZeroSum has consistently delivered effective marketing solutions that fit all of our needs.
Gia Katzenmeyer
Chief Marketing/Digital Officer of Premier Automotive Group
Modernize Your Marketing
Cost-effectively use video to reach more auto buyers. Schedule your demo.
