Ford Dealers Increased their Turn Rate to 31.4% Using ZeroSum's AI-Powered Marketing

Real-Time Inventory Management and Optimized Ad Spend Lead to Faster Inventory Turnover

The Challenge

Maximizing inventory turnover and reducing days supply

Ford dealerships faced challenges in managing high levels of inventory, with market fluctuations causing an increase in average days on the lot. Despite maintaining sales levels, many dealers struggled to improve their inventory turnover rates and needed a more efficient marketing solution to increase vehicle movement and reduce days supply.

The Approach

AI-driven, real-time advertising optimization

Ford dealers leveraged ZeroSum’s AI-powered platform to deliver dynamic, VIN-specific ad campaigns. By utilizing real-time data on market trends and vehicle demand, the dealerships optimized ad spend, targeting high-intent buyers across multiple channels. ZeroSum’s platform enabled the dealerships to track inventory health and improve visibility into ad performance, helping dealers market more effectively to meet market demand.

The Impact

Improved turn rate and higher vehicle movement

With ZeroSum’s AI-driven marketing, Ford dealers saw their average turn rate increase to 31.4%. Days supply decreased by 14 days, allowing dealerships to move 10.8% more vehicles. Despite a 3.5% reduction in overall inventory, dealers were able to maintain strong sales performance and improve efficiency in their operations.