Google Vehicle Ads place your inventory at the top of the search results page when customers are shopping for new & used vehicles.

 

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Google Vehicle Ads Example 2

Sell More Cars Faster With an Approved Google Vehicle Listing Ads Provider

Fastest Speed to Market

ZeroSum has a real-time, live inventory and vehicle data feed from every dealer in America that is already live. 

Google®-Ready Data

ZeroSum supplies the maximum amount of data possible to Google® giving you the most impression share.

Increased VDP Views

Vehicle Shopping ads click directly through to your vehicle details page, increasing likelihood of conversion.

What are vehicle listing ads?

Vehicle Ads, or Vehicle Listing Ads, place dealer inventory at the top of Google’s search results page when customers are searching for new and used vehicles. Using the data provided, Google automatically serves this ad type to identified shoppers who are using high intent search terms in our pre-identified geo. These terms can include make, model, year, trim, used, pre-owned, certified, and, near me. Shopping campaigns are different than paid search campaigns because they are served based on high-intent searches rather than keyword bids.

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Why Use Vehicle Shopping Ads?

INVENTORY- BASED, DYNAMIC, FULL-FUNNEL ADVERTISING

HIGHLY VISIBLE AT THE TOP OF SEARCH RESULTS

LOW AVERAGE CPC

Displayed on Google Search Results:

  • Vehicle Photo
  • Location
  • Make & Model
  • Price
  • Mileage
  • Dealer Name


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Google Vehicle Ads Example

Performance and Reporting

Lead Quality

Optimizes by tracking high-value actions taken on the dealer's website. Resulting in a lower cost for engagement while improving the quality of traffic

Conversion

Shoppers who click on dealer inventory via Shopping ads are taken directly to the VDP, resulting in a higher conversion rate.

Increased VDP Views

Includes impressions, clicks, average CPC, and engagement rate (additional reporting metrics coming soon).

Modernize Your Marketing

Contact us and schedule a time to see how easy it it is to implement Vehicle Shopping Ads.