Fastest Speed to Market
ZeroSum has a real-time, live inventory and vehicle data feed from every dealer in America that is already live.
ZeroSum has a real-time, live inventory and vehicle data feed from every dealer in America that is already live.
ZeroSum supplies the maximum amount of data possible to Google® giving you the most impression share.
Vehicle Shopping ads click directly through to your vehicle details page, increasing likelihood of conversion.
Vehicle Ads, or Vehicle Listing Ads, place dealer inventory at the top of Google’s search results page when customers are searching for new and used vehicles. Using the data provided, Google automatically serves this ad type to identified shoppers who are using high intent search terms in our pre-identified geo. These terms can include make, model, year, trim, used, pre-owned, certified, and, near me. Shopping campaigns are different than paid search campaigns because they are served based on high-intent searches rather than keyword bids.
Optimizes by tracking high-value actions taken on the dealer's website. Resulting in a lower cost for engagement while improving the quality of traffic
Shoppers who click on dealer inventory via Shopping ads are taken directly to the VDP, resulting in a higher conversion rate.
Includes impressions, clicks, average CPC, and engagement rate (additional reporting metrics coming soon).