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Resources

Learn more about the automotive industry and ZeroSum's solutions through blogs, product updates, reports, and more.

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Tariff Updates

ZeroSum Tariff Resource Center

Tariff Resource Center

Turn market disruption into your competitive advantage

Stay informed of rapid industry changes and ensure you're positioned to capitalize on emerging opportunities with solutions designed to help you target ready-to-buy shoppers and align your ad spend to your VIN-level availability.

Monthly Reports

The ZeroSum State of the Dealer Report is the first and premier data source for the new, used, and certified pre-owned automotive market (2)

State of the Dealer

Monthly Report

The ZeroSum State of the Dealer Report is the first and premier data source for the new, used, and certified pre-owned automotive market. State of the Dealer answers the question that all automotive dealers are wondering: "Is it going to be harder or easier to sell a car next month?"

eBooks

The Complete Guide to EV Sales Without Tax Credits

The Complete Guide to EV Sales Without Tax Credits

eBook

This eBook gives dealers a proven strategy to move EV inventory before the September 30 tax credit deadline—and keep selling after it’s gone. Learn how to identify in-market buyers, shift your messaging, and use real-time data to stay ahead of the competition.

ZS Flexi Card eBook 2025 (1)

The Dealers' 2025 Guide to Current Vehicle Trends

eBook

Get your free guide on managing dealership inventory in 2025's volatile market with data-driven strategies for optimizing new vs used vehicle profitability.

Screenshot 2024-05-30 at 9.08.42 AM-1

Driving Profits: The Importance of Data-Driven Decisions in the Used Car Market

eBook

The used car market is witnessing a significant surge in sales. Movement has increased 16.6% vs. last year, driven partly by growing consumer confidence in pre-owned vehicles, sustained pricing differences between used and new cars, and aided by seasonal tax refunds in March and April. Current vehicle movement trends show signs of sustainability, presenting a lucrative opportunity for dealers with substantial used car inventory.

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2024 Automotive Marketing Strategies + Retrospective of 2023

eBook

In 2023, the automotive industry faced challenges like record-high new vehicle prices, surging new and used car inventory, a 40-day strike against top Detroit automakers, and a significant rate interest hike by the Federal Reserve. This eBook summarizes the 2023 automotive market, and breaks down how last year's challenges will impact a dealer's 2024 marketing strategy.

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Fall EV Report 2023

A Dealer's Guide to Moving Excess EV Inventory

ZeroSum's Comprehensive Guide to Efficiently Moving Excess EV Inventory provides the insights and actionable steps you need to excel. Learn about the power of MarketAI and dynamic marketing automation.

Case Studies

Sellers Testimonial

Sellers Buick GMC

Case Study

Helping Sellers Buick GMC out-turn the market while maintaining #2 and #3 rankings in sales.

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Friendly Kia

Case Study

Turning 100% of Friendly Kia's inventory

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Nucar CDJR of Tilton

Case Study

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Reinhardt Lexus

Case Study

Reinhardt Lexus sees new car sales increase by 23%.

Latest Blogs

2 min read

Hybrid Vehicle Inventory Strategy for Car Dealers

ZeroSum: Oct 15, 2025

Dealers are facing a reality that doesn't match the industry predictions. Electric vehicles were supposed to transform...

3 min read

The Best Marketing Strategies to Move EV Inventory

ZeroSum: Sep 25, 2025

After significant changes to federal EV tax credits this year, dealers face both immediate inventory challenges and the...

2 min read

How Can AI Help Dealers Sell More Cars?

ZeroSum: Sep 12, 2025

Dealers are drowning in AI buzzwords. Every marketing vendor claims to use "AI-powered this" and "machine learning...

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