8-9% Higher Turn Rate + Top 3 Rankings = Market Domination

ZeroSum's 7-year partnership with Sellers Buick GMC proves sustainable competitive advantage.

The Challenge

Drive VDPs and increase turn rates 

Sellers Buick GMC wanted to drive web traffic to VDPs, move units, and increase turn rate across new and used vehicles. The dealership has operated with a "turn to earn" approach, so turn rates have been even more critical following the inventory shortages. Their goals were to drive more traffic to their website, turn more vehicles faster, and focus on both new and used car sales.

Our Approach

MarketAI + Social Media

As Sellers stocked up on used inventory to help offset the new inventory decline, ZeroSum's MarketAI platform focused on advertising used and CPO units. As new inventory started to hit the lots, MarketAI updated their ad spend allocation to account for the change in inventory. Then we specifically targeted models that had the most units and potentially needed the most help to increase the overall new car turn rates.

Our Impact

Out-turned the market by 8-9% while ranking #2 and #3 in their region

Sellers Buick out-turned their market by 8% year-to-date while finishing second in their zone for volume. At the same time, Sellers GMC out-turned the market by 9% and finished third in their zone.