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Case Study

Nucar CDJR of Tilton

Nucar CDJR of Tilton increases their sales velocity by 4x

Nucar, a DCD Automotive group store, acquired a new store in late 2020. The store had potential with strong inventory, but suffered from declining market share. Nucar's priority was to strengthen operations and execute a smart marketing plan to:

  1. Drive more people to look at their inventory
  2. Increase their turn rate
  3. Grow sales volume

Within six months, Nucar saw a turn rate decrease from 40 to 9 days while the market is sitting at a 33 day turn for CDJR.


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Faster Turn Rate

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More VDP Views

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Lower Cost/VDP

“Like every other auto dealer, our inventory tanked over the last six months. Despite those challenges, ZeroSum helped us increase our sales velocity by 4x. Now we are the market leader.”
Shawn J Hanlon
President, New Hampshire Locations at DCD Automotive

Solution:

MarketAI + Social Media + Search + Display + OTV/CTV

ZeroSum used the power of MarketAI, an automotive market intelligence platform, to identify the market opportunity and automate delivery of inventory-specific ads to active shoppers across multiple channels online.

ZeroSum launched Nucar's marketing campaign with social media, digital display ads and paid search, and later added OTV/CTV ads. This omni-channel marketing approach enabled Nucar to dominate the market. 

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Results

ZeroSum began working with Nucar of Tilton in late December 2020, a time when the entire auto industry experienced consistent inventory drops.

Amidst falling inventory, ZeroSum maintained higher VDPs than Nucar of Tilton had ever seen prior to working with ZeroSum.

Within 6 months, Nucar saw a turn rate decrease from 40 to 9 days while the market is sitting at a 33 day turn for CDJR.

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