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ZeroSum Continues Growth & Innovation, Adds Ritu Parr, Senior Director of Marketing

Nick Dionne

11:05 AM GMT, June 14, 2021

Meet Ritu Parr, the newest member of the ZeroSum team. Ritu is an expert marketer with more than 19 years of experience in media, advertising, creative direction, and marketing leadership. She most recently came to us from Mspark where she served...

How Dealerships Can Reach an Active Shopper Audience

ZeroSum

17:38 PM GMT, May 19, 2021

The Simple Way to Reach Active Shoppers

Dealers: How To Win With Any Inventory

Nick Dionne

16:00 PM GMT, May 7, 2021

Spoiler alert: Subscribe to the MARKETai Platform to market the vehicles you have without wasting dollars on the vehicles you don't. Maximize your traffic and conversion opportunity at the VIN Level. 1. Focus on the cars you have 2. Don't...

Dealers: Leverage Your Content to Keep Your Shoppers

ZeroSum

17:15 PM GMT, April 12, 2021

The average automotive shopper visits less than 1.2 lots before purchasing a vehicle. The decision to buy is made online before they step foot in your dealership. So, why are you giving away your greatest assets: your shoppers and your website...

WHY Inventory-Based Video Marketing

ZeroSum

16:48 PM GMT, April 12, 2021

Two facts have been true since the Model T first came to market:   You can only sell what you have.   Demand and competition vary from market to market.   If this seems obvious, then why are so many automotive marketing dollars wasted on...