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With so many potential car dealership customers starting their buying journey online, it's essential to have a strong online presence. For car dealers, prioritizing the SEO (Search Engine Optimization) of their website greatly impacts their...
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By Jeff Englishmen, VP of Dealer Success at ZeroSum Consumers have many choices to make when buying a car: new or used, lease or buy, features and...
1 min read
Dealers don’t need to be told about the difficulties of selling electric vehicles. With an average days-to-move of 91 days, they are well aware of...
2 min read
By Jeff Englishmen, VP of Dealer Success at ZeroSum Say you’re in the market for a new dishwasher. You do some research, identify a brand that meets...
2 min read
Today's car shoppers overwhelmingly choose to research vehicles online before ever stepping foot on a dealership lot. So, a dealership's ad campaigns...
