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The fastest route to high-quality video that the auto industry has ever seen


December 2, 2021

For years, auto dealers have struggled to navigate the complex and expensive cable TV industry. With the emergence of over-the-top (OTT) and connected-tv (CTV), dealers were given a second, more efficient option to spread their message far and...

Quick Tip: Social Media Marketing in 2022


November 16, 2021

With 2022 fast approaching, every auto dealership knows that social media marketing is a must in the new year. But, with inventory shortages persisting, smart and efficient digital solutions are even more important. Inventory is moving quickly...

ZeroSum Launches Auto-Stream: World’s First High-Performance OTT/CTV AI-Driven Advertising Platform for Auto Dealers & Marketers


November 10, 2021

NEW YORK, NOVEMBER 10, 2021 – ZeroSum, an industry leading provider of software, data and marketing automation services to the automotive industry, has launched Auto-Stream, a first-of-its-kind platform that utilizes real-time data to assist auto...

3 Ways to Shift Focus to Used Inventory


November 5, 2021

Most auto dealers fixate on moving their new inventory but with available units dwindling that strategy is no longer working. Now, it’s more important than ever to focus on moving used-car inventory in the smartest, most efficient way possible.  

The Fallacy of Wanting to See Your Own Ads


October 19, 2021

Most people have heard the phrase “I’ll believe it when I see it” but that ideology isn't always true especially in marketing. Some people will say that if they are not seeing their own ads, then their marketing program is not working but even ...