DEMO TODAY

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Dealers: Leverage Your Content to Keep Your Shoppers

ZeroSum

17:15 PM GMT, April 12, 2021

The average automotive shopper visits less than 1.2 lots before purchasing a vehicle. The decision to buy is made online before they step foot in your dealership. So, why are you giving away your greatest assets: your shoppers and your website...

WHY Inventory-Based Video Marketing

ZeroSum

16:48 PM GMT, April 12, 2021

Two facts have been true since the Model T first came to market:   You can only sell what you have.   Demand and competition vary from market to market.   If this seems obvious, then why are so many automotive marketing dollars wasted on...

A Modern Marketing Plan for Car Dealers

ZeroSum

18:24 PM GMT, April 6, 2021

An unprecedented marketing revolution is upon us. Consumers are engaging with some form of digital consumption virtually 24 hours a day, households are cutting cable and subscribing to streaming apps, and major platforms are finally taking...

Coronavirus Impact on National Car Shopping Activity Mid March 2020

ZeroSum

15:38 PM GMT, November 24, 2020

  The COVID-19 Impact on Weekend Automobile Shopping.     Weekend Car Shopping Falls Nearly 30%  Last updated: 3/23/20 Automotive movement declined rapidly again...

National Trend Update: The Northeast Is Seeing Double-Digit Growth And Shopping Is Up Nearly +5%

ZeroSum

15:38 PM GMT, November 24, 2020

  National Trend Update: The northeast is seeing double-digit growth and shopping is up nearly +5%