ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

Buying a Car Online

2 min read

Revolutionizing Automotive Lead Conversion with MarketAI

In the fast-paced world of automotive sales, how do dealerships transform in-market shoppers into customers?

Read More
cars lined up in dealership

4 min read

Technology Has Enhanced The Four Ps Of Car Dealership Marketing: How Savvy Auto Dealers Can Meet Customers Online

Anyone familiar with marketing has likely been introduced to the concept of The Four Ps -- Product, Price, Place, and Promotion. Introduced to the...

Read More
Car dealership SaaS marketing

2 min read

Advantages of Using SaaS Solutions for More Efficient Auto Dealership Marketing

In the ever-changing landscape of auto dealership marketing, maintaining a competitive edge is not just an option—it's a necessity....

Read More
ev charger plugged into an orange electric car

1 min read

A Dealer’s Guide to Moving Excess EV Inventory—Report Now Live

Dealers are facing a challenge; the supply of electric vehicles (EVs) is not on par with current consumer demand. Government regulations along with...

Read More
marketing real time data

2 min read

Why Using Real-Time Data is Crucial for Successful Dealership Marketing

In today's highly competitive automotive industry, successful dealerships should leverage real-time data more than ever to make critical marketing...

Read More