4 min read
ZeroSum’s Auto-Stream Helps Dealers Take Advantage of Shifting Consumer Media Habits
A new question has worked its way into the American lexicon in recent years, and it’s having a fundamental impact on how auto dealers need to reach...
Dealers
2 min read
Tapping the Right Technology Drives Faster Turn Rates, Higher Profits
Any auto dealer who wants to understand the importance of turn rate should visit a Greek Restaurant at the height of the lunch rush.
2 min read
Facebook Grows Audience, Increases Efficiency, and Remains Key Component of Auto Dealer Advertising
Auto dealers might want to remember a famous quote from Mark Twain when it comes to their social media advertising strategy, particularly Facebook....
2 min read
ZeroSum's MarketAI Driving Smarter, More Efficient Search Engine Marketing
The headline at last year’s Google Automotive Summit was “Disrupt, or be disrupted.” At ZeroSum, we couldn’t agree more. Technology is constantly...
2 min read
What Software Do Successful Car Dealerships Use?
Dealers have a lot to keep track of, including customers, employees, advertising, and more. How do you manage it all? Here is some of the most...