2 min read
How Automotive Pricing and Incentives are Shaped by Competitive Context
By Jeff Englishmen, VP of Dealer Success at ZeroSum Consumers have many choices to make when buying a car: new or used, lease or buy, features and...
Dealers
2 min read
Market Adjustment Metric Tied to Dealer Performance, Points to Strategic Shifts
By Jeff Englishmen, VP of Dealer Success at ZeroSum Say you’re in the market for a new dishwasher. You do some research, identify a brand that meets...
2 min read
4 Ways AI Boosts Your Dealership Ad Performance
Today's car shoppers overwhelmingly choose to research vehicles online before ever stepping foot on a dealership lot. So, a dealership's ad campaigns...
3 min read
5 Common Car Dealership Marketing Mistakes (and How to Fix Them)
A 2023 study showed that 88% of customers research a car online before purchasing. With car buyers increasingly relying on digital channels, social...
2 min read
Car Dealership Marketing Strategies & Tools That Can Help Monitor Competition
Dealerships cannot remain successful if they are not staying informed on their competition. By utilizing price comparison platforms and inventory...