1 min read
ZeroSum’s Round Up: Essential Automotive Industry Reading September 2022
The ZeroSum Round Up is a collection of articles, reports, and other information that ZeroSum believes is useful to automotive dealers and others...
Dealers (3)
2 min read
8 Mistakes to Avoid When Creating Car Dealership Ads
When crafting ads for your dealership, there is more to consider than you might think. Below are eight of the most critical mistakes to avoid when...
2 min read
How Will the Inflation Reduction Act Impact Auto Dealers?
On August 16, 2022, President Joe Biden signed the Inflation Reduction Act into law. What is the impact to auto dealers? The automotive industry now...
2 min read
6 Crucial Moments on the New Car Buying Journey That Every Auto Dealer Should Know
It’s no secret that the automotive buying journey has changed drastically over the last several years. Now, the car buying process is more digital...
2 min read
How To Increase Car Dealer Conversion Rates With Google Vehicle Ads
Alongside search, video, and display ads, there is one newer web-based ad type that every car dealer needs to take advantage of: Google Vehicle Ads.