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Dealers (3)

1 min read

ZeroSum’s Round Up: Essential Automotive Industry Reading September 2022

The ZeroSum Round Up is a collection of articles, reports, and other information that ZeroSum believes is useful to automotive dealers and others...

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Businessman showing computer screen to coworkers in creative office

2 min read

8 Mistakes to Avoid When Creating Car Dealership Ads

When crafting ads for your dealership, there is more to consider than you might think. Below are eight of the most critical mistakes to avoid when...

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electric car driving down road with windmills

2 min read

How Will the Inflation Reduction Act Impact Auto Dealers?

On August 16, 2022, President Joe Biden signed the Inflation Reduction Act into law. What is the impact to auto dealers? The automotive industry now...

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two lane road under cloudy skies

2 min read

6 Crucial Moments on the New Car Buying Journey That Every Auto Dealer Should Know

It’s no secret that the automotive buying journey has changed drastically over the last several years. Now, the car buying process is more digital...

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google vla ads listing

2 min read

How To Increase Car Dealer Conversion Rates With Google Vehicle Ads

Alongside search, video, and display ads, there is one newer web-based ad type that every car dealer needs to take advantage of: Google Vehicle Ads.

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