ZeroSum Blog

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Dealers

2 min read

How to Sell More Cars Using Social Media in a Low Inventory Market

With new vehicles in short supply, it is crucial to turn cars more quickly to receive more inventory from your manufacturer. There are two great ways you can sell more cars using social media: organically (slower but cost-effective) and through paid...

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2 min read

When Will Used Car Prices Drop and What Will it Mean for Dealers? Check Out These Automotive Pricing Trends

In this month’s Market First Report, we talked about how despite declining over the last two months, used vehicle prices are back on the rise. Will this trend continue, or will used car prices be on the way back down soon? Here is our take on the matter...

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3 min read

ZeroSum Market First Report: July 2022 Automotive New, Used, and EV Inventory Data and Sales Forecasts

The ZeroSum Market First Report is the automotive industry’s first source to predict month-end vehicle movement, providing vital supply and demand trend data to automotive marketers and dealers. ZeroSum uses predictive modeling to accurately estimate...

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3 min read

Dealership Video Marketing Strategies to Drive More Traffic

Adding video to your dealership’s marketing strategy is a great way to increase online traffic as well as foot traffic to your lot. In fact, a Think with Google study found that 60% of auto shoppers reported visiting a dealership after watching a video...

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3 min read

How to Advertise Your Car Dealership on Facebook to Maximize Sales

Advertising on Facebook is a great way for dealers to generate leads for their sales team and improve brand awareness. Here are some of the steps your dealership can take to maximize your sales using Facebook ads.

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