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Dealers

two colleagues discussing ideas on tablet and computer

2 min read

ZeroSum's MarketAI Driving Smarter, More Efficient Search Engine Marketing

The headline at last year’s Google Automotive Summit was “Disrupt, or be disrupted.” At ZeroSum, we couldn’t agree more. Technology is constantly...

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man using tablet at car dealership

2 min read

What Software Do Successful Car Dealerships Use?

Dealers have a lot to keep track of, including customers, employees, advertising, and more. How do you manage it all? Here is some of the most...

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digital display ad placement

2 min read

How to Run Effective Car Dealership Digital Display Ads

As an auto dealer, digital display ads are one of the most crucial types of advertisements to run. They capture leads that are looking to buy a car,...

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1 min read

ZeroSum’s Round Up: Essential Automotive Industry Reading November 2022

The ZeroSum Round Up is a collection of articles, reports, and other information that ZeroSum believes is useful to automotive dealers and others...

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electric vehicle dealership

2 min read

How to Prepare for the Rise of Electric Vehicles as a Car Dealer

According to the most recent ZeroSum data, electric and hybrid vehicle inventory is rapidly increasing, up around 22% from September. For auto...

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