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Digital Advertising

two colleagues discussing ideas on tablet and computer

2 min read

ZeroSum's MarketAI Driving Smarter, More Efficient Search Engine Marketing

The headline at last year’s Google Automotive Summit was “Disrupt, or be disrupted.” At ZeroSum, we couldn’t agree more. Technology is constantly...

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digital display ad placement

2 min read

How to Run Effective Car Dealership Digital Display Ads

As an auto dealer, digital display ads are one of the most crucial types of advertisements to run. They capture leads that are looking to buy a car,...

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electric vehicle dealership

2 min read

How to Prepare for the Rise of Electric Vehicles as a Car Dealer

According to the most recent ZeroSum data, electric and hybrid vehicle inventory is rapidly increasing, up around 22% from September. For auto...

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four employees meeting at a table

2 min read

Is Your Automotive Marketing Agency Really Qualified to be Your Agency?

As an auto dealer, one of the best ways to identify opportunities and grow your business is to hire an automotive marketing agency. These agencies...

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five agency team members high-fiving

2 min read

Are Auto Dealer Marketing Agencies Really Worth Hiring? Let's Find Out.

As a car dealer, you have a lot to keep track of. From managing dealership operations to creating ads and marketing your vehicles, you always have a...

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