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ZeroSum's MarketAI Driving Smarter, More Efficient Search Engine Marketing
The headline at last year’s Google Automotive Summit was “Disrupt, or be disrupted.” At ZeroSum, we couldn’t agree more. Technology is constantly...
Digital Advertising
2 min read
How to Run Effective Car Dealership Digital Display Ads
As an auto dealer, digital display ads are one of the most crucial types of advertisements to run. They capture leads that are looking to buy a car,...
2 min read
How to Prepare for the Rise of Electric Vehicles as a Car Dealer
According to the most recent ZeroSum data, electric and hybrid vehicle inventory is rapidly increasing, up around 22% from September. For auto...
2 min read
Is Your Automotive Marketing Agency Really Qualified to be Your Agency?
As an auto dealer, one of the best ways to identify opportunities and grow your business is to hire an automotive marketing agency. These agencies...
2 min read
Are Auto Dealer Marketing Agencies Really Worth Hiring? Let's Find Out.
As a car dealer, you have a lot to keep track of. From managing dealership operations to creating ads and marketing your vehicles, you always have a...