3 min read
VIN-Level vs. Categorical Advertising: Why Dealers Are Making the Switch
Picture this scenario: You're managing a dealership with a diverse inventory of SUVs and trucks. You're spending thousands of dollars each month on...
Digital Advertising
3 min read
5 Questions to Ask When Choosing Your Automotive Marketing Vendor
Picture this: You're three months into a contract with your new marketing vendor. The reports look impressive, but when you check your sales numbers,...
3 min read
How Simplifying Your VDP Can Increase Conversions
Would you rather have 12 confusing options or 3 clear paths to buying a vehicle? For many dealerships, the answer seems to be "the more options, the...
4 min read
Build custom, inventory-synced video ads in seconds with Auto-Stream
ZeroSum introduced the Auto-Stream platform in 2021, providing a convenient way for vehicle dealerships to go live fast with video ad campaigns using...
3 min read
Stop choosing sides: How SEO and paid ads work together to supercharge dealership results
For auto dealerships, paid advertising is typically at the core of their digital marketing strategy and for good reason. It delivers effective...