ZeroSum Blog

3 min read

Car Dealer Marketing Ideas: 4 Ways To Steal More Market Share

Yes, even in the current market, you can and should still steal more market share and sell more cars. Read more to learn how:

2 min read

If You're a Car Dealer and You're Not Doing This, You Should.

If you're not running social ads, here's why you should:

Social media is now more important than ever when it comes to selling cars, and for some...

3 min read

The Importance of Inventory-Based Marketing on the Automotive Path to Purchase

Even before they get to your lot, your potential customers embark on a journey that leads them to their dream car. From the moment someone decides...

3 min read

4 Benefits of A Strong OTT Automotive Marketing Strategy for Dealerships & Marketers

It’s clear that streaming services have revolutionized the way audiences engage with media. With the explosion of social media and the uptick of...

2 min read

Automotive Is a Top Spender at Super Bowl LVI. Here’s How to Leverage the Exposure.

In 2021, the automotive industry alone spent over $65 million in advertising at Super Bowl LV (Kantar). With the auto industry consistently at the...