2 min read
How Can AI Help Dealers Sell More Cars?
Dealers are drowning in AI buzzwords. Every marketing vendor claims to use "AI-powered this" and "machine learning that." At ZeroSum, we use AI to...
Digital Advertising
3 min read
VIN-Level vs. Categorical Advertising: Why Dealers Are Making the Switch
Picture this scenario: You're managing a dealership with a diverse inventory of SUVs and trucks. You're spending thousands of dollars each month on...
3 min read
5 Questions to Ask When Choosing Your Automotive Marketing Vendor
Picture this: You're three months into a contract with your new marketing vendor. The reports look impressive, but when you check your sales numbers,...
3 min read
How Simplifying Your VDP Can Increase Conversions
Would you rather have 12 confusing options or 3 clear paths to buying a vehicle? For many dealerships, the answer seems to be "the more options, the...
4 min read
Build custom, inventory-synced video ads in seconds with Auto-Stream
ZeroSum introduced the Auto-Stream platform in 2021, providing a convenient way for vehicle dealerships to go live fast with video ad campaigns using...