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Digital Advertising (2)

two lane road under cloudy skies

2 min read

6 Crucial Moments on the New Car Buying Journey That Every Auto Dealer Should Know

It’s no secret that the automotive buying journey has changed drastically over the last several years. Now, the car buying process is more digital...

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woman using social media on phone

2 min read

How to Sell More Cars Using Social Media in a Low Inventory Market

With new vehicles in short supply, it is crucial to turn cars more quickly to receive more inventory from your manufacturer. There are two great ways...

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person scrolling through video thumbnails on phone

3 min read

Dealership Video Marketing Strategies to Drive More Traffic

Adding video to your dealership’s marketing strategy is a great way to increase online traffic as well as foot traffic to your lot. In fact, a Think...

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man on phone on Facebook

3 min read

How to Advertise Your Car Dealership on Facebook to Maximize Sales

Advertising on Facebook is a great way for dealers to generate leads for their sales team and improve brand awareness. Here are some of the steps...

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two friends relaxing in the back of a car on a summer day

2 min read

Summer 2022 Automotive Marketing Trends: Online Test Drives, Inelastic Pricing, and Virtual Assistants

In the automotive industry, technologies and business models are constantly evolving. For example, ZeroSum’s Market First Report shows that new...

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