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The Importance of SEO for Car Dealerships: Increasing Traffic from In-Market Shoppers
With over 90% of consumers researching vehicles online before making a purchase, Search Engine Optimization (SEO) has become essential for...
Digital Advertising (2)
2 min read
The Fastest Moving Vehicle Segments? It Might Surprise You
Segment Dynamics Require a Multi-Faceted Approach From Dealers
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Great Data: The Key to AI Success in Automotive Marketing
By Andrew Zack, Senior Director of Product Development
2 min read
4 Ways AI Boosts Your Dealership Ad Performance
Today's car shoppers overwhelmingly choose to research vehicles online before ever stepping foot on a dealership lot. So, a dealership's ad campaigns...
3 min read
5 Common Car Dealership Marketing Mistakes (and How to Fix Them)
A 2023 study showed that 88% of customers research a car online before purchasing. With car buyers increasingly relying on digital channels, social...