ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

Digital Advertising (2)

SEO Car Dealerships

3 min read

The Importance of SEO for Car Dealerships: Increasing Traffic from In-Market Shoppers

With over 90% of consumers researching vehicles online before making a purchase, Search Engine Optimization (SEO) has become essential for...

Read More
AI and Automotive Marketing

2 min read

Great Data: The Key to AI Success in Automotive Marketing

By Andrew Zack, Senior Director of Product Development

Read More
AI and Cars

2 min read

4 Ways AI Boosts Your Dealership Ad Performance

Today's car shoppers overwhelmingly choose to research vehicles online before ever stepping foot on a dealership lot. So, a dealership's ad campaigns...

Read More

3 min read

5 Common Car Dealership Marketing Mistakes (and How to Fix Them)

A 2023 study showed that 88% of customers research a car online before purchasing. With car buyers increasingly relying on digital channels, social...

Read More