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6 Crucial Moments on the New Car Buying Journey That Every Auto Dealer Should Know
It’s no secret that the automotive buying journey has changed drastically over the last several years. Now, the car buying process is more digital...
Digital Advertising (2)
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How to Sell More Cars Using Social Media in a Low Inventory Market
With new vehicles in short supply, it is crucial to turn cars more quickly to receive more inventory from your manufacturer. There are two great ways...
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Dealership Video Marketing Strategies to Drive More Traffic
Adding video to your dealership’s marketing strategy is a great way to increase online traffic as well as foot traffic to your lot. In fact, a Think...
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How to Advertise Your Car Dealership on Facebook to Maximize Sales
Advertising on Facebook is a great way for dealers to generate leads for their sales team and improve brand awareness. Here are some of the steps...
2 min read
Summer 2022 Automotive Marketing Trends: Online Test Drives, Inelastic Pricing, and Virtual Assistants
In the automotive industry, technologies and business models are constantly evolving. For example, ZeroSum’s Market First Report shows that new...