3 min read
How Simplifying Your VDP Can Increase Conversions
Would you rather have 12 confusing options or 3 clear paths to buying a vehicle? For many dealerships, the answer seems to be "the more options, the...
Data & Intelligence
3 min read
Debunking Common Misconceptions About AI in Automotive Marketing
Artificial intelligence has become a buzzword that nearly every automotive marketing vendor claims to offer. Yet as the technology evolves,...
3 min read
Accelerate Slow Moving Inventory During Market Uncertainty
While tariff uncertainties are driving increased vehicle movement across all segments, our latest data analysis reveals that truck segments—both...
4 min read
Top 5 Inefficiencies in Dealership Marketing Budgets
In today's automotive battlefield, your dealership's marketing budget is the ammunition determining whether you thrive or merely survive. Every...
3 min read
The Competitive Advantage of Strategic Inventory Visibility
The recent tariff implementations have dramatically accelerated automotive market shifts that were already underway. According to ZeroSum's April...