ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

Data & Intelligence

An Infiniti car dealer

1 min read

How INFINITI Birmingham Increased Used Vehicle Movement 30%

INFINITI of Birmingham improved their used car acquisition strategy by leveraging ZeroSum's Used Turn Report to make smarter and more informed...

Read More

4 min read

How Real-Time Data Transforms the Car Buyer's Journey

Picture this: A shopper sees an ad for the perfect car, clicks through to your website, only to discover the vehicle was sold three days ago....

Read More
A portrait of a gray Ford F-150 pick-up truck traveling down a highway in moderate traffic

3 min read

Fastest Selling Used Cars of 2025: 21 Models Leading the Market

With tariff announcements shifting consumer behavior overnight and new vehicle pricing slowly climbing, used vehicle acquisition has become essential...

Read More

3 min read

6 Automotive Inventory Metrics That Predict Sales

Many dealers react to sales problems after they happen, but what if you could predict them? In today's market, where tariff uncertainties are driving...

Read More

3 min read

How Simplifying Your VDP Can Increase Conversions

Would you rather have 12 confusing options or 3 clear paths to buying a vehicle? For many dealerships, the answer seems to be "the more options, the...

Read More