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Data & Intelligence

7 Key Questions Every Dealer Should Ask their Marketing Vendor


October 1, 2021

There is no shortage of choice in today’s world and automotive marketing companies are no different. The options for a new vendor can be overwhelming because many of them offer similar services. The key difference is that the quality of the...

What does “the death of cookies” mean to auto dealers?

Andrew Zack

September 15, 2021

It’s old news that Google has plans to eliminate third-party cookies, but auto dealers who rely heavily on online advertising need to understand the implications and key actions they should take before this happens.

How to use MarketAI’s VINSights to your advantage


August 13, 2021

Vehicle pricing and inventory decisions are a key part of a dealership’s day-to-day operations. A few hundred dollars could entice a shopper to buy from your dealership or push them toward a competitor. One of the most common struggles many...

Third-Party Lead Providers are Wasting Your Time & Money – Here’s How

Josh Stoll

June 28, 2021

In the auto industry, efficiency isn’t always about how sometimes it’s about who. Like “who are you most likely to sell cars to?” and “who is going to provide you leads that actually convert?” At ZeroSum, our MarketAI data paired with a few key...

Dealers: Leverage Your Content to Keep Your Shoppers


April 12, 2021

The average automotive shopper visits less than 1.2 lots before purchasing a vehicle. The decision to buy is made online before they step foot in your dealership. So, why are you giving away your greatest assets: your shoppers and your website...