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Data & Intelligence

Third-Party Lead Providers are Wasting Your Time & Money – Here’s How

Josh Stoll

21:00 PM GMT, June 28, 2021

In the auto industry, efficiency isn’t always about how sometimes it’s about who. Like “who are you most likely to sell cars to?” and “who is going to provide you leads that actually convert?” At ZeroSum, our MarketAI data paired with a few key...

Dealers: Leverage Your Content to Keep Your Shoppers

ZeroSum

17:15 PM GMT, April 12, 2021

The average automotive shopper visits less than 1.2 lots before purchasing a vehicle. The decision to buy is made online before they step foot in your dealership. So, why are you giving away your greatest assets: your shoppers and your website...

WHY Inventory-Based Video Marketing

ZeroSum

16:48 PM GMT, April 12, 2021

Two facts have been true since the Model T first came to market:   You can only sell what you have.   Demand and competition vary from market to market.   If this seems obvious, then why are so many automotive marketing dollars wasted on...