Spoiler alert: Subscribe to the MARKETai Platform to market the vehicles you have without wasting dollars on the vehicles you don't. Maximize your traffic and conversion opportunity at the VIN Level. 1. Focus on the cars you have 2. Don't...
21:00 PM GMT, June 28, 2021
In the auto industry, efficiency isn’t always about how sometimes it’s about who. Like “who are you most likely to sell cars to?” and “who is going to provide you leads that actually convert?” At ZeroSum, our MarketAI data paired with a few key...
The average automotive shopper visits less than 1.2 lots before purchasing a vehicle. The decision to buy is made online before they step foot in your dealership. So, why are you giving away your greatest assets: your shoppers and your website...
Two facts have been true since the Model T first came to market: You can only sell what you have. Demand and competition vary from market to market. If this seems obvious, then why are so many automotive marketing dollars wasted on...