ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

Data & Intelligence (2)

3 min read

How AI is Improving Dealership Marketing

Artificial intelligence has revolutionized how businesses operate, with automotive dealerships being no exception. In the past, dealership marketing...

Read More
Dealer Counts Around the US

2 min read

Demystifying Automotive Agency Terms like “Real-time,” "Active Shoppers," “AI,” and “Automation”

As a dealer, you are inundated with marketing lingo by various agencies and providers, but what you really care about most is whether your marketing...

Read More
Buying a Car Online

2 min read

Revolutionizing Automotive Lead Conversion with MarketAI

In the fast-paced world of automotive sales, how do dealerships transform in-market shoppers into customers?

Read More
cars lined up in dealership

4 min read

Technology Has Enhanced The Four Ps Of Car Dealership Marketing: How Savvy Auto Dealers Can Meet Customers Online

Anyone familiar with marketing has likely been introduced to the concept of The Four Ps -- Product, Price, Place, and Promotion. Introduced to the...

Read More
ev charger plugged into an orange electric car

1 min read

A Dealer’s Guide to Moving Excess EV Inventory—Report Now Live

Dealers are facing a challenge; the supply of electric vehicles (EVs) is not on par with current consumer demand. Government regulations along with...

Read More