The ZeroSum Market First Report is the automotive industry’s first source to predict month-end vehicle movement, providing vital supply and demand trend data to automotive marketers and dealers. ZeroSum uses predictive modeling to accurately...
December 2, 2021
For years, auto dealers have struggled to navigate the complex and expensive cable TV industry. With the emergence of over-the-top (OTT) and connected-tv (CTV), dealers were given a second, more efficient option to spread their message far and...
Most auto dealers fixate on moving their new inventory but with available units dwindling that strategy is no longer working. Now, it’s more important than ever to focus on moving used-car inventory in the smartest, most efficient way possible.
Most people have heard the phrase “I’ll believe it when I see it” but that ideology isn't always true especially in marketing. Some people will say that if they are not seeing their own ads, then their marketing program is not working but even ...
Digital marketing has increased rapidly since the beginning of the 21st century when the internet began playing a larger part in everyday life. From Google Ads’ launch in 2000 to the introduction of social media platforms in the early and...
There’s no dispute – Amazon is a giant among retailers. Founded in 1994, Amazon boasted $386 billion in annual revenue in 2020. The founder, Jeff Bezos, is not only one of the richest people in the world but he is revered worldwide as a genius...