ZeroSum Blog

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Digital Marketing

2 min read

Summer 2022 Automotive Marketing Trends: Online Test Drives, Inelastic Pricing, and Virtual Assistants

In the automotive industry, technologies and business models are constantly evolving. For example, ZeroSum’s Market First Report shows that new vehicle inventory has adjusted to a new normal level of just above one million cars while average prices have...

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3 min read

A Car Dealer Marketing Plan for Used Car Sales

A guide for dealers who want to increase their used car sales in a low-inventory market.

Dealers, when inventory is low, it can be hard to keep up with your sales goals. To receive priority inventory allocation from the manufacturer, it is critical that...

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2 min read

3 Benefits of White-Labeling vs. Building Automotive Marketing Software for Your Agency

 

As an agency, you want to make sure your clients are 100% satisfied, but it can be difficult to offer everything they need within your current infrastructure and capabilities. These limitations can also hinder your chances of attaining new business,...

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2 min read

Demystify Your ZeroSum MarketAI Dashboard: How to Make the Most of Your Metrics

MarketAI by ZeroSum is a one-stop-shop platform that not only reports your current inventory and market statistics but anticipates your next steps – highlighting your path to success. Our industry’s first state-of-the-art proprietary dashboard offers...

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2 min read

Automotive Advertising Trends: How Dealers are Being Forced to Change Their Messaging and Channels

These are unprecedented times in the automotive industry, and advertising is no different. Read this blog to learn how to take advantage of increased demand and prices through innovative advertising tactics that focus on inventory-based advertising...

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