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Digital Marketing

The fastest route to high-quality video that the auto industry has ever seen

ZeroSum

December 2, 2021

For years, auto dealers have struggled to navigate the complex and expensive cable TV industry. With the emergence of over-the-top (OTT) and connected-tv (CTV), dealers were given a second, more efficient option to spread their message far and...

3 Ways to Shift Focus to Used Inventory

ZeroSum

November 5, 2021

Most auto dealers fixate on moving their new inventory but with available units dwindling that strategy is no longer working. Now, it’s more important than ever to focus on moving used-car inventory in the smartest, most efficient way possible.  

The Fallacy of Wanting to See Your Own Ads

ZeroSum

October 19, 2021

Most people have heard the phrase “I’ll believe it when I see it” but that ideology isn't always true especially in marketing. Some people will say that if they are not seeing their own ads, then their marketing program is not working but even ...

2022 Digital Marketing Trends that Every Auto Marketer Should Know

ZeroSum

October 14, 2021

Digital marketing has increased rapidly since the beginning of the 21st century when the internet began playing a larger part in everyday life. From Google Ads’ launch in 2000 to the introduction of social media platforms in the early and...

Learn from Amazon: Why you should focus on your customers first

ZeroSum

October 6, 2021

There’s no dispute – Amazon is a giant among retailers. Founded in 1994, Amazon boasted $386 billion in annual revenue in 2020. The founder, Jeff Bezos, is not only one of the richest people in the world but he is revered worldwide as a genius...