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3 min read
The Best Marketing Strategies to Move EV Inventory
After significant changes to federal EV tax credits this year, dealers face both immediate inventory challenges and the need to prepare for a...
Digital Marketing
3 min read
Accelerate Slow Moving Inventory During Market Uncertainty
While tariff uncertainties are driving increased vehicle movement across all segments, our latest data analysis reveals that truck segments—both...
4 min read
Top 5 Inefficiencies in Dealership Marketing Budgets
In today's automotive battlefield, your dealership's marketing budget is the ammunition determining whether you thrive or merely survive. Every...
4 min read
Build custom, inventory-synced video ads in seconds with Auto-Stream
ZeroSum introduced the Auto-Stream platform in 2021, providing a convenient way for vehicle dealerships to go live fast with video ad campaigns using...
3 min read
Stop choosing sides: How SEO and paid ads work together to supercharge dealership results
For auto dealerships, paid advertising is typically at the core of their digital marketing strategy and for good reason. It delivers effective...