4 min read
ZeroSum’s Auto-Stream Helps Dealers Take Advantage of Shifting Consumer Media Habits
A new question has worked its way into the American lexicon in recent years, and it’s having a fundamental impact on how auto dealers need to reach...
Digital Marketing
2 min read
MarketAI Key to Sparking EV Sales: High Inventories, Customer Interest Show the Time is Right for EVs
When it comes to auto industry sales strategy, even for technologically advanced vehicles, dealers should always remember an adage that dates to the...
2 min read
Facebook Grows Audience, Increases Efficiency, and Remains Key Component of Auto Dealer Advertising
Auto dealers might want to remember a famous quote from Mark Twain when it comes to their social media advertising strategy, particularly Facebook....
2 min read
ZeroSum's MarketAI Driving Smarter, More Efficient Search Engine Marketing
The headline at last year’s Google Automotive Summit was “Disrupt, or be disrupted.” At ZeroSum, we couldn’t agree more. Technology is constantly...
2 min read
What Software Do Successful Car Dealerships Use?
Dealers have a lot to keep track of, including customers, employees, advertising, and more. How do you manage it all? Here is some of the most...