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Passenger Cars on the Rise: Are Economic Factors Pushing Younger Customers Away from Expensive SUVs?
Are cars making a comeback?
Digital Marketing (5)
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Auto Dealers Who Dismiss GenZ Will Miss Out on a Potentially Profitable Customer
A trend developing among GenZ drivers could prove to be a concern to auto dealers. This customer base, (born between 1996-2007) seems less interested...
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Growing EV Options Likely to Lead to New Customer Segments
MarketAI Can Help Dealers Navigate the Evolving EV Marketplace
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ZeroSum’s Auto-Stream Helps Dealers Take Advantage of Shifting Consumer Media Habits
A new question has worked its way into the American lexicon in recent years, and it’s having a fundamental impact on how auto dealers need to reach...
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MarketAI Key to Sparking EV Sales: High Inventories, Customer Interest Show the Time is Right for EVs
When it comes to auto industry sales strategy, even for technologically advanced vehicles, dealers should always remember an adage that dates to the...