ZeroSum provides an inventory-based, full-service automotive marketing software for tomorrow's top dealers. 

Google Vehicle Ads Example

New: Google Vehicle Ads seamlessly integrate your live inventory into the top of Google's search pages.

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Discover MarketAI

A modern, AI-driven platform that's able to make decisions far beyond normal human capabilities. With MarketAI, dealers get the competitive advantage they've been looking for with features like:

  • Instant reporting on all marketing solutions
  • Key inventory insights including pricing, turn rate and model velocity
  • Real-time market share data
  • Access to the largest active shopper audience database available
  • 24/7 automated marketing campaign optimizations driven by machine learning and our proprietary algorithms

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Trusted by Thousands of Dealers

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The Intelligence of MarketAI

Inventory

MarketAI houses 640 million VINs and counting, making it the largest dataset in the industry.

In-Market Shoppers

Our proprietary audience of active shoppers is cultivated using our own first-party data.

Market Movement

Units are moving 24/7 and MarketAI uses these trends to inform its marketing campaigns. 

Pricing

MarketAI knows the list price for each vehicle in your market and how you can use that data to your advantage.

Sales Metrics

Easily visualize the metrics that matter to your business. Days on the lot, turn rates, competitive inventory, sales conversion rates, and more.

Real-Time Market Share

You're not waiting for registration data to be released. Know your market share – and your competitors – instantly.


How the MarketAI Platform Works

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Turn Inventory Into Ads

MarketAI makes ads from your current units and tailors them to each active shopper for a modern and effective approach to marketing. 

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Execute Cross Channel

MarketAI’s cross channel functionality is intelligent and agile, capturing opportunities that are imperceptible to humans.

Moved

 

VIN Level Attribution

Nothing beats reporting that provides the impressions, views, clicks and VDPs on moved VINs. MarketAI focuses on real ROI metrics. 

Smarter, Dealership Automotive Marketing Solutions Backed by a Team Experts & the Intelligence of MarketAI

OTT/CTV Video

Deliver simple, effective, inventory-driven, dynamic videos right to your shoppers on their favorite streaming platforms. 

Social Media Ads

Show inventory-based social ads of cars you have in stock directly to consumers on their social networks

Digital Display Ads

Keep your ads up to date and in front of potential customers looking for the same or similar cars on your lot.

Google Vehicle Ads

Target shoppers looking for cars you have available, and place your live inventory feed at the top of their Google's search results pages.

Search Engine Marketing

Create dynamic search ads that use compelling ad copy to eliminate wasted ad spend and drive more traffic directly to your website.

Data and Intelligence

With first-party audience data, the largest database of active VINS, and real-time market insights, we understand the industry in a way that no one else can.


Results Produced with MarketAI

Lower Cost per VDP

Lower Cost Per VDP

MarketAI's technology and audience data combines for better performance and results than competitors like PureCars or LotLinx.

Clear Connection

Clear Connection to Sales

Map marketing efforts from impressions to sales with MarketAI's patent-pending predictive modeling.

Efficient and Effective

Efficient and Effective

Eliminate wasted time and money by marketing your current inventory to the right active shopper audience with MarketAI. 


What Our Partners Are Saying

tom
ZeroSum has quickly become an integral part of our operations. In a very short time, they were able to increase our VDP views by over 200% and help us hit our highest sales month of the year. What is even more remarkable is the fact that they helped us to achieve both of these metrics in the middle of the pandemic.
Tom Moore
COO, Morgan Auto Group
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ZeroSum is a secret weapon. This partnership is the one I can attribute getting us consistently where we want to go, which is hitting our goals. This is for the dealer in a market that really wants to have a competitive edge.
Sam Slaughter
Owner, Sellers Auto Group and 2018 Dealer of the Year

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