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Happy family return from holiday and travel using EV car

2 min read

The End of EV Tax Credit Creates a Sales Window for Dealers

ZeroSum's Data shows which regions and models are capturing the surge—and how to position your dealership for post-credit market conditions The $7,500 EV tax credit ends September 30, 2025. President Trump's One Big Beautiful Bill Act signed July 4...

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A man chooses a car

3 min read

VIN-Level vs. Categorical Advertising: Why Dealers Are Making the Switch

Picture this scenario: You're managing a dealership with a diverse inventory of SUVs and trucks. You're spending thousands of dollars each month on...

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A portrait of a gray Ford F-150 pick-up truck traveling down a highway in moderate traffic

3 min read

Fastest Selling Used Cars of 2025: 21 Models Leading the Market

With tariff announcements shifting consumer behavior overnight and new vehicle pricing slowly climbing, used vehicle acquisition has become essential...

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3 min read

6 Automotive Inventory Metrics That Predict Sales

Many dealers react to sales problems after they happen, but what if you could predict them? In today's market, where tariff uncertainties are driving...

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3 min read

5 Questions to Ask When Choosing Your Automotive Marketing Vendor

Picture this: You're three months into a contract with your new marketing vendor. The reports look impressive, but when you check your sales numbers,...

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