ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

A portrait of a gray Ford F-150 pick-up truck traveling down a highway in moderate traffic

3 min read

Fastest Selling Used Cars of 2025: 21 Models Leading the Market

With tariff announcements shifting consumer behavior overnight and new vehicle pricing slowly climbing, used vehicle acquisition has become essential for maintaining profitability. While dealers navigate policy-driven market disruptions and...

Read More

3 min read

6 Automotive Inventory Metrics That Predict Sales

Many dealers react to sales problems after they happen, but what if you could predict them? In today's market, where tariff uncertainties are driving...

Read More

3 min read

5 Questions to Ask When Choosing Your Automotive Marketing Vendor

Picture this: You're three months into a contract with your new marketing vendor. The reports look impressive, but when you check your sales numbers,...

Read More

3 min read

Used Car Market Trends: Rising Demand Creates New Profit Opportunity

While everyone's focused on rising new car prices and tariff headlines, a quieter shift is happening for used cars across the country. Dealers are...

Read More

3 min read

How Simplifying Your VDP Can Increase Conversions

Would you rather have 12 confusing options or 3 clear paths to buying a vehicle? For many dealerships, the answer seems to be "the more options, the...

Read More