Latest Post

Third-Party Lead Providers are Wasting Your Time & Money – Here’s How

Josh Stoll

21:00 PM GMT, June 28, 2021

In the auto industry, efficiency isn’t always about how sometimes it’s about who. Like “who are you most likely to sell cars to?” and “who is going to provide you leads that actually convert?” At ZeroSum, our MarketAI data paired with a few key...

ZeroSum Continues Growth & Innovation, Adds Ritu Parr, Senior Director of Marketing

Nick Dionne

11:05 AM GMT, June 14, 2021

Meet Ritu Parr, the newest member of the ZeroSum team. Ritu is an expert marketer with more than 19 years of experience in media, advertising, creative direction, and marketing leadership. She most recently came to us from Mspark where she...

ZeroSum Announces the Launch of Marketing Platform MarketAI


09:00 AM GMT, May 26, 2021

NEW YORK, May 26, 2021 -- ZeroSum, an industry leading provider of software, data, and marketing automation services to the automotive industry, announced today the launch of its data-driven marketing platform, MarketAI. MarketAI is the...

How Dealerships Can Reach an Active Shopper Audience


17:38 PM GMT, May 19, 2021

The Simple Way to Reach Active Shoppers

Dealers: How To Win With Any Inventory

Nick Dionne

16:00 PM GMT, May 7, 2021

Spoiler alert: Subscribe to the MARKETai Platform to market the vehicles you have without wasting dollars on the vehicles you don't. Maximize your traffic and conversion opportunity at the VIN Level. 1. Focus on the cars you have 2. Don't...