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ZeroSum Continues Growth & Innovation, Adds Ritu Parr, Senior Director of Marketing

Nick Dionne

June 14, 2021

Meet Ritu Parr, the newest member of the ZeroSum team. Ritu is an expert marketer with more than 19 years of experience in media, advertising, creative direction, and marketing leadership. She most recently came to us from Mspark where she...

ZeroSum Announces the Launch of Marketing Platform MarketAI

ZeroSum

May 26, 2021

NEW YORK, May 26, 2021 -- ZeroSum, an industry leading provider of software, data, and marketing automation services to the automotive industry, announced today the launch of its data-driven marketing platform, MarketAI. MarketAI is the...

How Dealerships Can Reach an Active Shopper Audience

ZeroSum

May 19, 2021

The Simple Way to Reach Active Shoppers

Dealers: How To Win With Any Inventory

Nick Dionne

May 7, 2021

Spoiler alert: Subscribe to the MARKETai Platform to market the vehicles you have without wasting dollars on the vehicles you don't. Maximize your traffic and conversion opportunity at the VIN Level. 1. Focus on the cars you have 2. Don't...

Dealers: Leverage Your Content to Keep Your Shoppers

ZeroSum

April 12, 2021

The average automotive shopper visits less than 1.2 lots before purchasing a vehicle. The decision to buy is made online before they step foot in your dealership. So, why are you giving away your greatest assets: your shoppers and your website...