4 min read
Anyone familiar with marketing has likely been introduced to the concept of The Four Ps -- Product, Price, Place, and Promotion. Introduced to the business world in 1960, the Four P’s have been the guiding principle for three generations of...
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2 min read
In the ever-changing landscape of auto dealership marketing, maintaining a competitive edge is not just an option—it's a necessity....
1 min read
Dealers are facing a challenge; the supply of electric vehicles (EVs) is not on par with current consumer demand. Government regulations along with...
2 min read
In today's highly competitive automotive industry, successful dealerships should leverage real-time data more than ever to make critical marketing...
3 min read
In a previous blog, we’ve examined the rise of artificial intelligence (AI) in digital marketing for dealerships. But it’s time to look at...
