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Tapping the Right Technology Drives Faster Turn Rates, Higher Profits
Any auto dealer who wants to understand the importance of turn rate should visit a Greek Restaurant at the height of the lunch rush.
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Facebook Grows Audience, Increases Efficiency, and Remains Key Component of Auto Dealer Advertising
Auto dealers might want to remember a famous quote from Mark Twain when it comes to their social media advertising strategy, particularly Facebook....
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ZeroSum's MarketAI Driving Smarter, More Efficient Search Engine Marketing
The headline at last year’s Google Automotive Summit was “Disrupt, or be disrupted.” At ZeroSum, we couldn’t agree more. Technology is constantly...
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What Software Do Successful Car Dealerships Use?
Dealers have a lot to keep track of, including customers, employees, advertising, and more. How do you manage it all? Here is some of the most...
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How to Run Effective Car Dealership Digital Display Ads
As an auto dealer, digital display ads are one of the most crucial types of advertisements to run. They capture leads that are looking to buy a car,...