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How to use MarketAI’s VINSights to your advantage

ZeroSum

August 13, 2021

Vehicle pricing and inventory decisions are a key part of a dealership’s day-to-day operations. A few hundred dollars could entice a shopper to buy from your dealership or push them toward a competitor. One of the most common struggles many...

Inventory vs Marketing: Here's What the Data Shows Us

ZeroSum

August 6, 2021

Dealerships across the country can sit back, relax and turn their core model inventory faster than ever before. But the uptick in turn rate on core models can provide a false sense of security and means dealers could be overlooking other...

Third-Party Lead Providers are Wasting Your Time & Money – Here’s How

Josh Stoll

June 28, 2021

In the auto industry, efficiency isn’t always about how sometimes it’s about who. Like “who are you most likely to sell cars to?” and “who is going to provide you leads that actually convert?” At ZeroSum, our MarketAI data paired with a few key...

ZeroSum Continues Growth & Innovation, Adds Ritu Parr, Senior Director of Marketing

Nick Dionne

June 14, 2021

Meet Ritu Parr, the newest member of the ZeroSum team. Ritu is an expert marketer with more than 19 years of experience in media, advertising, creative direction, and marketing leadership. She most recently came to us from Mspark where she...

ZeroSum Announces the Launch of Marketing Platform MarketAI

ZeroSum

May 26, 2021

NEW YORK, May 26, 2021 -- ZeroSum, an industry leading provider of software, data, and marketing automation services to the automotive industry, announced today the launch of its data-driven marketing platform, MarketAI. MarketAI is the...