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Active Shoppers

What does “the death of cookies” mean to auto dealers?

ZeroSum

September 15, 2021

It’s old news that Google has plans to eliminate third-party cookies, but auto dealers who rely heavily on online advertising need to understand the implications and key actions they should take before this happens.

The Marketing Metrics that Should Matter Most to Dealerships

ZeroSum

August 27, 2021

If you were to ask 100 auto dealers what the most important metric they track is you would get 100 answers saying "sales". But are auto dealers paying enough attention to the metrics that fuel those sales? While the units that are moved each...

Third-Party Lead Providers are Wasting Your Time & Money – Here’s How

Josh Stoll

June 28, 2021

In the auto industry, efficiency isn’t always about how sometimes it’s about who. Like “who are you most likely to sell cars to?” and “who is going to provide you leads that actually convert?” At ZeroSum, our MarketAI data paired with a few key...

How Dealerships Can Reach an Active Shopper Audience

ZeroSum

May 19, 2021

The Simple Way to Reach Active Shoppers