2 min read
The Fallacy of Wanting to See Your Own Ads
Most people have heard the phrase “I’ll believe it when I see it” but that ideology isn't always true especially in marketing. Some people will say...
Active Shoppers
2 min read
What does “the death of cookies” mean to auto dealers?
It’s old news that Google has plans to eliminate third-party cookies, but auto dealers who rely heavily on online advertising need to understand the...
3 min read
The Marketing Metrics that Should Matter Most to Dealerships
If you were to ask 100 auto dealers what the most important metric they track is you would get 100 answers saying "sales". But are auto dealers...
2 min read
Third-Party Lead Providers are Wasting Your Time & Money – Here’s How
In the auto industry, efficiency isn’t always about how sometimes it’s about who. Like “who are you most likely to sell cars to?” and “who is going...
2 min read
How Dealerships Can Reach an Active Shopper Audience
The Simple Way to Reach Active Shoppers