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5 Common Car Dealership Marketing Mistakes (and How to Fix Them)
A 2023 study showed that 88% of customers research a car online before purchasing. With car buyers increasingly relying on digital channels, social...
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Demystify Your ZeroSum MarketAI Dashboard: How to Make the Most of Your Metrics
MarketAI by ZeroSum is a one-stop-shop platform that not only reports your current inventory and market statistics but anticipates your next steps –...
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The fastest route to high-quality video that the auto industry has ever seen
For years, auto dealers have struggled to navigate the complex and expensive cable TV industry. With the emergence of over-the-top (OTT) and...
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3 Ways to Shift Focus to Used Car Inventory
Updated April 11th, 2024 Many auto dealers tend to fixate on moving their new car new inventory, but with a recent surge in used car movement now is...
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How Dealerships Can Reach an In-Market Shopper Audience
The Simple Way to Reach In-Market Shoppers