ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

VINSights

3 min read

5 Common Car Dealership Marketing Mistakes (and How to Fix Them)

A 2023 study showed that 88% of customers research a car online before purchasing. With car buyers increasingly relying on digital channels, social...

Read More
Winning The Inventory Game with Marketing and Technology

2 min read

Dealers: How To Win With Any Inventory

Spoiler alert: Subscribe to the MARKETai Platform to market the vehicles you have without wasting dollars on the vehicles you don't. Maximize your...

Read More