2 min read
Market Adjustment Metric Tied to Dealer Performance, Points to Strategic Shifts
By Jeff Englishmen, VP of Dealer Success at ZeroSum Say you’re in the market for a new dishwasher. You do some research, identify a brand that meets...
Inventory
3 min read
How AI is Improving Dealership Marketing
Artificial intelligence has revolutionized how businesses operate, with automotive dealerships being no exception. In the past, dealership marketing...
4 min read
Technology Has Enhanced The Four Ps Of Car Dealership Marketing: How Savvy Auto Dealers Can Meet Customers Online
Anyone familiar with marketing has likely been introduced to the concept of The Four Ps -- Product, Price, Place, and Promotion. Introduced to the...
1 min read
A Dealer’s Guide to Moving Excess EV Inventory—Report Now Live
Dealers are facing a challenge; the supply of electric vehicles (EVs) is not on par with current consumer demand. Government regulations along with...
2 min read
Passenger Cars on the Rise: Are Economic Factors Pushing Younger Customers Away from Expensive SUVs?
Are cars making a comeback?