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Inventory

The Marketing Metrics that Should Matter Most to Dealerships

ZeroSum

August 27, 2021

If you were to ask 100 auto dealers what the most important metric they track is you would get 100 answers saying "sales". But are auto dealers paying enough attention to the metrics that fuel those sales? While the units that are moved each...

How to use MarketAI’s VINSights to your advantage

ZeroSum

August 13, 2021

Vehicle pricing and inventory decisions are a key part of a dealership’s day-to-day operations. A few hundred dollars could entice a shopper to buy from your dealership or push them toward a competitor. One of the most common struggles many...

Inventory vs Marketing: Here's What the Data Shows Us

ZeroSum

August 6, 2021

Dealerships across the country can sit back, relax and turn their core model inventory faster than ever before. But the uptick in turn rate on core models can provide a false sense of security and means dealers could be overlooking other...

Dealers: How To Win With Any Inventory

Nick Dionne

May 7, 2021

Spoiler alert: Subscribe to the MARKETai Platform to market the vehicles you have without wasting dollars on the vehicles you don't. Maximize your traffic and conversion opportunity at the VIN Level. 1. Focus on the cars you have 2. Don't...

WHY Inventory-Based Video Marketing

ZeroSum

April 12, 2021

Two facts have been true since the Model T first came to market:   You can only sell what you have.   Demand and competition vary from market to market.   If this seems obvious, then why are so many automotive marketing dollars wasted on...