ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

Inventory

Man assessing new vehicles

3 min read

How to Navigate 2025 Model Year Changeover

It’s that time of year again: car dealership lots are a juggling act between outgoing inventory and shiny new arrivals, and dealers are tasked with...

Read More

2 min read

Hybrid Vehicle Inventory Strategy for Car Dealers

Dealers are facing a reality that doesn't match the industry predictions. Electric vehicles were supposed to transform dealership inventory by now,...

Read More

4 min read

7 Data-Driven Marketing Tips for Dealerships in 2025

By Jeff Englishmen, VP of Dealer Success The vehicle market moves fast, and keeping up can feel overwhelming. If your dealership isn’t making...

Read More

1 min read

Supply vs. Demand in the 2024 EV Market. What's Next for Automakers?

One year ago, automotive dealerships were contending with a significant backlog of electric vehicles languishing on their lots. (Non-Tesla/Rivian)...

Read More