2 min read
Older, Higher Mileage Used Vehicles Call for Marketing Strategy Adjustments
By Jeff Englishmen, VP of Dealer Success at ZeroSum The global pandemic and related supply chain challenges took a toll on new vehicle inventory in...
Inventory (2)
2 min read
Market Adjustment Metric Tied to Dealer Performance, Points to Strategic Shifts
By Jeff Englishmen, VP of Dealer Success at ZeroSum Say you’re in the market for a new dishwasher. You do some research, identify a brand that meets...
3 min read
How AI is Improving Dealership Marketing
Artificial intelligence has revolutionized how businesses operate, with automotive dealerships being no exception. In the past, dealership marketing...
3 min read
The Modern Dealership's Four Ps: How to Beat Your Competition
The automotive world moves fast. AI this, technology that, digital transformation everywhere you look. But here's what decades in this business have...
1 min read
A Dealer’s Guide to Moving Excess EV Inventory—Report Now Live
Dealers are facing a challenge; the supply of electric vehicles (EVs) is not on par with current consumer demand. Government regulations along with...