ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

Inventory (3)

woman drawing electrical panel with chalk on chalkboard

1 min read

What’s Happening in the Electric Vehicle Market Halfway Through 2022

This article is intended as a supplement to ZeroSum’s May Market First Report. Read the original report here.

Read More
man handing credit card to woman

3 min read

How to Maximize Your Automotive Ad Spend in a Low Inventory Market

  It’s a terrible feeling when you invest your hard-earned money in to advertising your cars, but you don’t end up with the results you’re looking...

Read More

2 min read

What Dealers Can Expect From the Used Car Market in the Second Half of 2022

Earlier this year, we saw extremely high levels of demand for used cars, continued inventory shortages, and rising prices. Will this trend continue...

Read More
couple car shopping at a dealership

3 min read

The Importance of Inventory-Based Marketing on the Automotive Path to Purchase

Even before they get to your lot, your potential customers embark on a journey that leads them to their dream car. From the moment someone decides...

Read More

1 min read

Here's What's Happening in the Used Car Market at the Beginning of 2022

We recently published our January Market First Report which showed trends in the new vehicle market as inventory shortages continued. Since then, we...

Read More