ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

Inventory (4)

2 min read

How to use MarketAI’s VINSights to your advantage

Vehicle pricing and inventory decisions are a key part of a dealership’s day-to-day operations. A few hundred dollars could entice a shopper to buy from your dealership or push them toward a competitor. One of the most common struggles many dealers face...

Read More

2 min read

Inventory vs Marketing: Here's What the Data Shows Us

Dealerships across the country can sit back, relax and turn their core model inventory faster than ever before. But the uptick in turn rate on core models can provide a false sense of security and means dealers could be overlooking other important items...

Read More

2 min read

Dealers: How To Win With Any Inventory

Spoiler alert: Subscribe to the MARKETai Platform to market the vehicles you have without wasting dollars on the vehicles you don't. Maximize your traffic and conversion opportunity at the VIN Level. 1. Focus on the cars you have 2. Don't waste time...
Read More

2 min read

WHY Inventory-Based Video Marketing

Two facts have been true since the Model T first came to market:  

  1. You can only sell what you have.  
  2. Demand and competition vary from market to market.  

If this seems obvious, then why are so many automotive marketing dollars wasted on vehicles that...

Read More