Introducing ZeroSum MARKETai 

Where big data and machine learning drive marketing execution


Demo the ai platform

Trusted By Thousands of Dealers

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The Intelligence of MARKETai


MARKETai houses 640 million VINs and counting, making it the largest dataset in the industry, and always expanding.

In-Market Shoppers

Cultivated using our own shopper data the correlation between our audiences and monthly vehicle sales happens to be 1:1.

Market Movement

Units are moving every day. MARKETai knows what models are increasing in velocity and how to leverage marketing to your advantage.


MARKETai captures the marketed price for each vehicle, keeping marketing up to date and giving you confidence.

Sales Metrics

Visualize the metrics that matter to your business. Days on the lot, turn rates, competitive inventory, sales conversion rates, and more.

Real-Time Market Share

You're not waiting for registration data to be released. Know your market share – and your competitors – instantly.

How the MARKETai Platform Works



Turn Inventory into Ad Units

Ads are your current units and tailored to active shoppers. The intelligence of MARKETai matches active shoppers to your vehicles for a modern New and USED approach to marketing.



Execute Cross Channel

MARKETai’s machine learning optimizes each tactic to exploit opportunities that are imperceptible to humans.



VIN Level Attribution

You can’t get closer than Impressions, Views, clicks, on MOVED VINs.
Actual ROI Metrics. 

Results Produced with MARKETai

Lower Cost per VDP

Lower Cost Per VDP

Technology, inventory, and audience data combined for higher performance and results than PureCars or LotLinx.

Clear Connection

Clear Connection to Sales

Map marketing efforts all the way through to sales with MARKETai patent-pending predictive modeling.

Efficient and Effective

Efficient and Effective

Market your exact inventory, to the right audience. Capture the lead and convert on your website with the help of MARKETai.

What People Are Saying

ZeroSum has quickly become an integral part of our operations. In a very short time, they were able to increase our VDP views by over 200% and help us hit our highest sales month of the year. What is even more remarkable is the fact that they helped us to achieve both of these metrics in the middle of the pandemic.
Tom Moore
COO, Morgan Auto Group
ZeroSum is a secret weapon. This partnership is the one I can attribute getting us consistently where we want to go, which is hitting our goals. This is for the dealer in a market that really wants to have a competitive edge.
Sam Slaughter
Owner, Sellers Auto Group and 2018 Dealer of the Year