FAQs

ZeroSum helps dealerships sell more cars by optimizing inventory visibility and automating targeted advertising across digital channels. Our automotive marketing software leverages real-time market data to help dealers gain a competitive advantage.

We work with franchise and independent dealerships across the U.S. Our auto dealer AI solutions are designed to work for dealerships of all sizes, from single rooftops to large groups.

ZeroSum combines real-time competitive market data, dynamic ad creation, and transparent reporting, all in one platform. We identify which specific vehicles need advertising support and focus resources there to sell them faster. 

Dealerships using our AI-powered approach experience measurable advantages in both efficiency and effectiveness. While conventional marketing typically allocates budget equally across inventory or relies on gut feelings, MarketAI's sophisticated algorithms identify which vehicles truly need promotional support. Car dealership AI solutions like ours have been proven to increase turn rates while optimizing marketing spend.

AI in the automotive industry is revolutionizing how dealers connect with potential buyers. At ZeroSum, we use machine learning algorithms to analyze market data, predict consumer behavior, and automate marketing campaigns that target the right audiences with the right vehicles at the right time.

AI for dealerships offers numerous advantages including improved inventory visibility, predictive analytics for consumer demand, personalized marketing at scale, and more efficient allocation of marketing budgets.

VIN-based advertising creates unique campaigns for the specific vehicles in your inventory. MarketAI continuously analyzes each unit's market position and demand signals, then automatically generates tailored ads featuring your actual VINs—with their specific features, photos, and pricing—across search, social, display, and video channels.

ZeroSum offers automotive marketing solutions across multiple digital channels, including OTT/CTV video ads, social media ads, digital display ads, Google Vehicle Ads, search engine marketing, and Search Engine Optimization.

We will always work on your timeline to launch. Most dealerships can be onboarded and live with campaigns in as little as 2-5 business days.

Yes, our campaigns are built to comply with OEM co-op requirements and include all documentation needed for reimbursement. Your specific eligibility & availability of funds is subject to a discussion with your rep. ZeroSum is a turnkey, on-program vendor with both Subaru and Kia.

Through ZeroSum’s MarketAI dashboard, you can see specific insights as they pertain to your CRM. This requires integration with your CRM to our MarketAI platform and is done during new client onboarding. 

Through working with your dedicated Dealer Success Manager (DSM), you will receive up to date insights into how your campaigns and inventory position are impacting your overall success. Our automotive data marketing services provide transparent reporting so you can see exactly how your marketing investment is performing.

ZeroSum leverages real-time VIN data to determine how VINs move on and off dealerships websites. This allows us to calculate how many vehicles move in any given market, at any time. Market share breaks out total movement by dealer, make, or model in a selected time frame. Turn rate is calculated by the percent of vehicles moved versus the total vehicles on a dealer's lot.

Our MarketAI platform continuously monitors the entire automotive ecosystem, capturing daily inventory changes, price shifts, and consumer engagement signals. This real-time intelligence allows MarketAI to immediately adjust your marketing strategy when market conditions change.