Automotive marketing solutions built for the modern-day dealer

 

Learn how our proprietary technology, MarketAI®, auto-magically increases your digital advertising performance and bottom line. The cloud-based automotive advertising platform provides all the functionality to help remove the frustrations and costly mistakes from running your dealership ads.

 

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Marketing new & used inventory in real-time is simple with MarketAI. 

MarketAI is an all-in-one platform that uses machine learning and automation to create and power seamless, inventory-specific digital ad campaigns. Leverage our automotive marketing solutions to take your dealership to new heights.

OTT/CTV Video Ads

Deliver simple, effective, inventory-driven, dynamic videos right to your shoppers on their favorite streaming platforms. 

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Social Media Ads

Show inventory-based social ads of cars you have in stock directly to consumers on their social networks.


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Digital Display Ads

Keep your ads up to date and in front of potential customers looking for the same or similar cars on your lot.


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Google Vehicle Ads

Target shoppers looking for cars you have available, and place your live inventory feed at the top of their Google's search results pages.


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Search Engine Marketing

Create dynamic search ads that use compelling ad copy to eliminate wasted ad spend and drive more traffic directly to your website.


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Data and Intelligence

With first-party audience data, the largest database of active VINs, and real-time market insights, we understand the industry in a way that no one else can.

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Included with every product:

Gain back your time

Gain Back Your Time

 

MarketAI automatically connects your live inventory with an ad and a potential buyer for seamless, efficient marketing.

ROI

Know Your ROI

 

All of our solutions come with transparent, VIN-level reporting so you know what channels are performing best.

Dealer Success Manager

Right-Sized Support

 

A dedicated Dealer Success Manager oversees your campaigns and provides reporting, insights, direction—anything you need.

OTT/CTV Video Ads

Auto-Stream is the first of its kind OTT/CTV video platform built for auto dealers. Using this technology, you'll reach the shoppers looking for cars on your lot with highly targeted inventory-based ads on streaming services like Roku, Pluto, Discovery Channel, Hulu, HGTV and ESPN.

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OTT Video

Social Media Ads

Deliver targeted social media ads of vehicles you have in stock to in-market shoppers on platforms like Facebook. MarketAI dynamically adjusts your creative and ad spend to ensure you're getting the best bang for your buck.

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Social Media Ads

Digital Display Ads

Reach an audience of in-market shoppers with the ads that are most likely to catch their eye. Our inventory-based display ads are always updating to ensure you're always advertising the cars you have in stock.

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Google Vehicle Ads

Place the vehicles on your lot at the top of Google's Search pages with Google Vehicle Ads. These ads show essential information about each car including year, make, model, mileage, location, price, and more to shoppers that are actively looking for a similar vehicle.

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Google VLA

Search Engine Marketing

Drive the highest quality impressions and clicks with real-time keyword level automation. Our AI-powered SEM strategy creates compelling ad copy and eliminated wasted ad spend by bidding only on vehicles you have on your lot.

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Data and Intelligence

With the largest active VIN database available and years of historic data, we understand the industry better than anyone else. You can relax knowing that your paid advertising is continuously optimized and adjusted based on market conditions.

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ZeroSum is more than just software or a platform, we're your marketing team and we're here to help.

The mission of our team is to help you achieve your marketing goals, whatever they may be. We tailor your budget and strategy to the market, so you always get the best return possible on your investment. Customer happiness is our number one priority, and we’ll go the extra mile to make sure you get the most from your investment.

 

Ready to get started?

Schedule a time, and one of our MarketAI specialists will guide you through a 15-minute demo over Zoom. Get an inside look at your competitive landscape and MarketAI's best features.

 

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