ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today


woman at desk holding pen in a meeting

2 min read

3 Benefits of White-Labeling vs. Building Automotive Marketing Software for Your Agency

As an agency, you want to make sure your clients are 100% satisfied, but it can be difficult to offer everything they need within your current...

Read More

2 min read

What Dealers Can Expect From the Used Car Market in the Second Half of 2022

Earlier this year, we saw extremely high levels of demand for used cars, continued inventory shortages, and rising prices. Will this trend continue...

Read More
couple car shopping at a dealership

3 min read

The Importance of Inventory-Based Marketing on the Automotive Path to Purchase

Even before they get to your lot, your potential customers embark on a journey that leads them to their dream car. From the moment someone decides...

Read More