2 min read
How Automotive Pricing and Incentives are Shaped by Competitive Context
By Jeff Englishmen, VP of Dealer Success at ZeroSum Consumers have many choices to make when buying a car: new or used, lease or buy, features and...
Learn about the latest trends, insights, research on automotive marketing, and more!
2 min read
By Jeff Englishmen, VP of Dealer Success at ZeroSum Consumers have many choices to make when buying a car: new or used, lease or buy, features and...
4 min read
Anyone familiar with marketing has likely been introduced to the concept of The Four Ps -- Product, Price, Place, and Promotion. Introduced to the...
3 min read
By the end of 2022, automotive manufacturer Stellantis reported a 13% drop in U.S. sales, with additional automakers like Honda and Nissan reporting...
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The global microchip shortage that gripped the auto industry in recent years caused many manufacturers to relive their college Economics 101 lessons....
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Are cars making a comeback?