ZeroSum Blog

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Affordability

First time car buyers

4 min read

Appealing to First-Time New Vehicle Shoppers: Is Your Vehicle Detail Page Set Up for Success?

Dave Jacobs recently graduated, moved back to his home state of California, entered the workforce, and is finally ready to upgrade his college...

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lease incentives car purchasing

2 min read

How Automotive Pricing and Incentives are Shaped by Competitive Context

By Jeff Englishmen, VP of Dealer Success at ZeroSum Consumers have many choices to make when buying a car: new or used, lease or buy, features and...

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cars lined up in dealership

3 min read

The Modern Dealership's Four Ps: How to Beat Your Competition

The automotive world moves fast. AI this, technology that, digital transformation everywhere you look. But here's what decades in this business have...

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Car and question mark

3 min read

The Auto Industry’s Record Profits: Sustainable Success or Temporary Boom?

By the end of 2022, automotive manufacturer Stellantis reported a 13% drop in U.S. sales, with additional automakers like Honda and Nissan reporting...

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