ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today


cars lined up in dealership

4 min read

Technology Has Enhanced The Four Ps Of Car Dealership Marketing: How Savvy Auto Dealers Can Meet Customers Online

Anyone familiar with marketing has likely been introduced to the concept of The Four Ps -- Product, Price, Place, and Promotion. Introduced to the...

Read More
Car and question mark

3 min read

The Auto Industry’s Record Profits: Sustainable Success or Temporary Boom?

By the end of 2022, automotive manufacturer Stellantis reported a 13% drop in U.S. sales, with additional automakers like Honda and Nissan reporting...

Read More
Car price increase

2 min read

High-Priced Vehicles, Stagnant Incomes. Why Matching Inventory to the Right Customer Is More Important than Ever

The global microchip shortage that gripped the auto industry in recent years caused many manufacturers to relive their college Economics 101 lessons....

Read More