ZeroSum Blog

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selling sedans

2 min read

The Fastest Moving Vehicle Segments? It Might Surprise You

Segment Dynamics Require a Multi-Faceted Approach From Dealers

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AI and Automotive Marketing

2 min read

Great Data: The Key to AI Success in Automotive Marketing

By Andrew Zack, Senior Director of Product Development

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1 min read

Supply vs. Demand in the 2024 EV Market. What's Next for Automakers?

One year ago, automotive dealerships were contending with a significant backlog of electric vehicles languishing on their lots. (Non-Tesla/Rivian)...

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Used Vehicle Inventory

2 min read

Older, Higher Mileage Used Vehicles Call for Marketing Strategy Adjustments

By Jeff Englishmen, VP of Dealer Success at ZeroSum The global pandemic and related supply chain challenges took a toll on new vehicle inventory in...

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