ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

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woman using social media on phone

2 min read

How to Sell More Cars Using Social Media in a Low Inventory Market

With new vehicles in short supply, it is crucial to turn cars more quickly to receive more inventory from your manufacturer. There are two great ways you can sell more cars using social media: organically (slower but cost-effective) and through paid...

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hands in a circle showing teamwork

1 min read

Welcome Elizabeth Tuckner

ZeroSum is excited to announce a new member of our team, Liz Tuckner. As a Dealer Success Manager, Liz will be building relationships with our...

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human hands with documents and diagrams

2 min read

When Will Used Car Prices Drop and What Will it Mean for Dealers? Check Out These Automotive Pricing Trends

In this month’s Market First Report, we talked about how despite declining over the last two months, used vehicle prices are back on the rise. Will...

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hands in a circle showing teamwork

1 min read

Welcome Lillian Natto

ZeroSum is excited to announce a new member of our team, Lillian Natto. As a Dealer Success Manager, Lillian will be building relationships with our...

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person scrolling through video thumbnails on phone

3 min read

Dealership Video Marketing Strategies To Drive More Traffic

Adding video to your car dealership’s marketing strategy is a great way to increase engagement and online traffic as well as foot traffic to your...

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