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By Jeff Englishmen, VP of Dealer Success at ZeroSum Say you’re in the market for a new dishwasher. You do some research, identify a brand that meets your needs, and search for prices at Lowe’s, Home Depot, and Best Buy. You discover that all have...
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Today's car shoppers overwhelmingly choose to research vehicles online before ever stepping foot on a dealership lot. So, a dealership's ad campaigns...
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A 2023 study showed that 88% of customers research a car online before purchasing. With car buyers increasingly relying on digital channels, social...
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GRAND RAPIDS, Mich., March 18, 2024 /PRNewswire/ -- The ZeroSum State of the Dealer Report is the first and premier data source for the new, used,...
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Dealerships cannot remain successful if they are not staying informed on their competition. By utilizing price comparison platforms and inventory...