ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

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2 min read

When Will Used Car Prices Drop and What Will it Mean for Dealers? Check Out These Automotive Pricing Trends

In this month’s Market First Report, we talked about how despite declining over the last two months, used vehicle prices are back on the rise. Will this trend continue, or will used car prices be on the way back down soon? Here is our take on the...

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1 min read

Welcome Lillian Natto

ZeroSum is excited to announce a new member of our team, Lillian Natto. As a Dealer Success Manager, Lillian will be building relationships with our...

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3 min read

Dealership Video Marketing Strategies To Drive More Traffic

Adding video to your car dealership’s marketing strategy is a great way to increase engagement and online traffic as well as foot traffic to your...

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hands in a circle showing teamwork

1 min read

Welcome Dee Harrison

ZeroSum is excited to announce a new member of our team, Dee Harrison. Dee will be cultivating strong relationships with our current clients as a...

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man on phone on Facebook

3 min read

How to Advertise Your Car Dealership on Facebook to Maximize Sales

Advertising on Facebook is a great way for dealers to generate leads for their sales team and improve brand awareness. Here are some of the steps...

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