The ZeroSum Market First Report is the automotive industry’s first source to predict month-end vehicle movement, providing vital supply and demand trend data to automotive marketers and dealers. ZeroSum uses predictive modeling to accurately...
The Simple Way to Reach Active Shoppers
Spoiler alert: Subscribe to the MARKETai Platform to market the vehicles you have without wasting dollars on the vehicles you don't. Maximize your traffic and conversion opportunity at the VIN Level. 1. Focus on the cars you have 2. Don't...
The average automotive shopper visits less than 1.2 lots before purchasing a vehicle. The decision to buy is made online before they step foot in your dealership. So, why are you giving away your greatest assets: your shoppers and your website...
Two facts have been true since the Model T first came to market: You can only sell what you have. Demand and competition vary from market to market. If this seems obvious, then why are so many automotive marketing dollars wasted on...
An unprecedented marketing revolution is upon us. Consumers are engaging with some form of digital consumption virtually 24 hours a day, households are cutting cable and subscribing to streaming apps, and major platforms are finally taking...