ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

Digital Marketing (4)

Dealer Counts Around the US

2 min read

Demystifying Automotive Agency Terms like “Real-time,” "Active Shoppers," “AI,” and “Automation”

As a dealer, you are inundated with marketing lingo by various agencies and providers, but what you really care about most is whether your marketing...

Read More
cars lined up in dealership

3 min read

The Modern Dealership's Four Ps: How to Beat Your Competition

The automotive world moves fast. AI this, technology that, digital transformation everywhere you look. But here's what decades in this business have...

Read More
Car dealership SaaS marketing

2 min read

Advantages of Using SaaS Solutions for More Efficient Auto Dealership Marketing

In the ever-changing landscape of auto dealership marketing, maintaining a competitive edge is not just an option—it's a necessity....

Read More
ev charger plugged into an orange electric car

1 min read

A Dealer’s Guide to Moving Excess EV Inventory—Report Now Live

Dealers are facing a challenge; the supply of electric vehicles (EVs) is not on par with current consumer demand. Government regulations along with...

Read More
marketing real time data

2 min read

Why Using Real-Time Data is Crucial for Successful Dealership Marketing

In today's highly competitive automotive industry, successful dealerships should leverage real-time data more than ever to make critical marketing...

Read More