ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

Digital Marketing (2)

Businessman showing computer screen to coworkers in creative office

2 min read

8 Mistakes to Avoid When Creating Car Dealership Ads

When crafting ads for your dealership, there is more to consider than you might think. Below are eight of the most critical mistakes to avoid when...

Read More
Dealer Counts Around the US

2 min read

Demystifying Automotive Agency Terms like “Real-time,” "Active Shoppers," “AI,” and “Automation”

As a dealer, you are inundated with marketing lingo by various agencies and providers, but what you really care about most is whether your marketing...

Read More
cars lined up in dealership

4 min read

Technology Has Enhanced The Four Ps Of Car Dealership Marketing: How Savvy Auto Dealers Can Meet Customers Online

Anyone familiar with marketing has likely been introduced to the concept of The Four Ps -- Product, Price, Place, and Promotion. Introduced to the...

Read More
Car dealership SaaS marketing

2 min read

Advantages of Using SaaS Solutions for More Efficient Auto Dealership Marketing

In the ever-changing landscape of auto dealership marketing, maintaining a competitive edge is not just an option—it's a necessity....

Read More
ev charger plugged into an orange electric car

1 min read

A Dealer’s Guide to Moving Excess EV Inventory—Report Now Live

Dealers are facing a challenge; the supply of electric vehicles (EVs) is not on par with current consumer demand. Government regulations along with...

Read More