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Digital Marketing (2)

2 min read

Demystify Your ZeroSum MarketAI Dashboard: How to Make the Most of Your Metrics

MarketAI by ZeroSum is a one-stop-shop platform that not only reports your current inventory and market statistics but anticipates your next steps – highlighting your path to success. Our industry’s first state-of-the-art proprietary dashboard offers...

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2 min read

Automotive Advertising Trends: How Dealers are Being Forced to Change Their Messaging and Channels

These are unprecedented times in the automotive industry, and advertising is no different. Read this blog to learn how to take advantage of increased demand and prices through innovative advertising tactics that focus on inventory-based advertising...

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2 min read

How to Increase Your Dealership's Odds of Showing Up in Google Vehicle Ads

If you want to substantially increase your visibility on search pages, there is a clear solution: Google Vehicle Ads. This lower-funnel product places your real-time inventory feed at the top of Google’s search results page – in front of the shoppers...

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1 min read

The fastest route to high-quality video that the auto industry has ever seen

For years, auto dealers have struggled to navigate the complex and expensive cable TV industry. With the emergence of over-the-top (OTT) and connected-tv (CTV), dealers were given a second, more efficient option to spread their message far and wide, but...

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2 min read

3 Ways to Shift Focus to Used Inventory

Most auto dealers fixate on moving their new inventory but with available units dwindling that strategy is no longer working. Now, it’s more important than ever to focus on moving used-car inventory in the smartest, most efficient way possible.  

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