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When it comes to auto industry sales strategy, even for technologically advanced vehicles, dealers should always remember an adage that dates to the...
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Auto dealers might want to remember a famous quote from Mark Twain when it comes to their social media advertising strategy, particularly Facebook....
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The headline at last year’s Google Automotive Summit was “Disrupt, or be disrupted.” At ZeroSum, we couldn’t agree more. Technology is constantly...
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Dealers have a lot to keep track of, including customers, employees, advertising, and more. How do you manage it all? Here is some of the most...
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As an auto dealer, digital display ads are one of the most crucial types of advertisements to run. They capture leads that are looking to buy a car,...
