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Digital Marketing

3 min read

Dealership Video Marketing Strategies to Drive More Traffic

Adding video to your dealership’s marketing strategy is a great way to increase online traffic as well as foot traffic to your lot. In fact, a Think with Google study found that 60% of auto shoppers reported visiting a dealership after watching a video...

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3 min read

How to Advertise Your Car Dealership on Facebook to Maximize Sales

Advertising on Facebook is a great way for dealers to generate leads for their sales team and improve brand awareness. Here are some of the steps your dealership can take to maximize your sales using Facebook ads.

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2 min read

Summer 2022 Automotive Marketing Trends: Online Test Drives, Inelastic Pricing, and Virtual Assistants

In the automotive industry, technologies and business models are constantly evolving. For example, ZeroSum’s Market First Report shows that new vehicle inventory has adjusted to a new normal level of just above one million cars while average prices have...

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3 min read

A Car Dealer Marketing Plan for Used Car Sales

A guide for dealers who want to increase their used car sales in a low-inventory market.

Dealers, when inventory is low, it can be hard to keep up with your sales goals. To receive priority inventory allocation from the manufacturer, it is critical that...

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2 min read

3 Benefits of White-Labeling vs. Building Automotive Marketing Software for Your Agency

 

As an agency, you want to make sure your clients are 100% satisfied, but it can be difficult to offer everything they need within your current infrastructure and capabilities. These limitations can also hinder your chances of attaining new business,...

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