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Digital Marketing

Car with AI images

3 min read

AI and the Evolution of Dealership Marketing

Digital advertising has been on the rise for many years and is now amplified by the evolution of AI-driven advertising tools. The COVID-19 pandemic...

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young driver excited holding car key while sitting in car window

2 min read

Auto Dealers Who Dismiss GenZ Will Miss Out on a Potentially Profitable Customer

A trend developing among GenZ drivers could prove to be a concern to auto dealers. This customer base, (born between 1996-2007) seems less interested...

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customers at electric vehicle charging station

2 min read

Growing EV Options Likely to Lead to New Customer Segments

MarketAI Can Help Dealers Navigate the Evolving EV Marketplace  

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holding remote in front of tv streaming service

4 min read

ZeroSum’s Auto-Stream Helps Dealers Take Advantage of Shifting Consumer Media Habits

A new question has worked its way into the American lexicon in recent years, and it’s having a fundamental impact on how auto dealers need to reach...

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